Home' Trinidad and Tobago Guardian : April 26th 2016 Contents B5
Tuesday, April 26, 2016 www.guardian.co.tt Guardian
You decided to explore the world of
contract work as your next job.
Now you need to understand:
• What kind of marketing strategies
do you use for this type of work?
• How does this differ from looking
for a long-term or permanent job?
• What marketing tools do you use?
• Where do you look?
Marketing Your Value Effectively
Marketing yourself as a
freelancer/contractor requires effective
use of these five basic elements of per-
1. Start with Your Resume
Rather than positioning yourself as
a contractor, position yourself as an
expert in the field you have chosen.
In your field, your resume is your
It should resonate with accomplish-
ments that fit the field you are targeting
rather than emphasizing only the con-
tracting aspect of the work you have
You can list contracts in a career
chronology section of the resume so
that the potential hiring manager can
verify your employment but in the
resume content, emphasize your suc-
cess stories. Determine a path for your
contracting because like any other kind
of job search, those who will land new
roles have differentiated themselves
and brought forward their talents.
A client had extensive experience
in the banking field but decided to use
those financial skills in a new direction.
He had already worked in contract
roles within the nuclear power industry.
This is the beginning section of his
Business professional, dedicated to
client service with extensive experience
in inventory control, contract perform-
ance, fiscal management, banking, and
We were selling the transferable skills
from the financial field to meet the
needs of the administrative side of
nuclear power plant operations.
This resume continued with bullets
from early roles in contracting with a
demonstration of how he had achieved
the goals of the prior companies. His
financial expertise combined with his
ability to rapidly assimilate and use
new software applications effectively
made his transition into running payroll
and accounting functions in this new
industry a good fit.
2. Enhance and Refine Your
LinkedIn is the most visible of the
professional networks with 332 million
users in January 2015.
Make sure that you are fully opti-
mizing your profile. From your brand-
ing headline at the top to the selection
of which words to use for the skills
and expertise section, ensure your
LinkedIn profile is complete, value-
filled, and focuses on the goal of your
3. Energize Your Network
Your network is key in every kind
of a job search. Contract work is no
different especially if you are planning
to make a career out of contract work.
Build a network of people who are
in the know about the type of roles
you are seeking. These can be people
you have worked with in your con-
tracting jobs -- both fellow contractors
(if any) and the clients -- plus people
you meet elsewhere.
Social media can be an essential tool
as you explore opportunities. Branding
yourself as an expert in your field and
sharing information that positions you
as knowledgeable in your target con-
tract field will help you grow your net-
All networking benefits by relation-
ship building but when you are seeking
new opportunities, connecting with
people already established in that field
may be the source of your next role.
4. Use "Content Marketing" to
Draw in Your Audience
According to Wikipedia "Content
marketing" is any marketing that
involves the creation and sharing of
content published on the Internet to
promote your services (or any product
For individuals, content marketing
is publishing information (a.k.a. "con-
tent") which demonstrates that you
are knowledgeable about a specific
Whether you are using LinkedIn's
new Pulse feature (the internal blog
option in LinkedIn) or you set up your
own website and blog, content mar-
keting or blogging is an excellent way
to position yourself as an expert in
Not everyone is comfortable writing,
but -- if you are and if you are also
willing to learn effective ways of writing
compelling content that relates to your
field -- you could find yourself being
sought out for that expertise.
The key to content marketing is to
write about topics people want to read
and draw readers to the topic with
captivating headlines and interesting
5. Hone Your Skills
While promotion is the key to find-
ing new roles as a contractor, you need
to be continually seeking out oppor-
tunities to enhance your skill sets. An
employer is not likely to invest in train-
ing you, today, even if you have a "per-
manent" job. Now staying up-to-date
is your personal responsibility.
Many fields have certification oppor-
tunities. Research the most valuable
certifications for your field and con-
tinually strive to earn new certifications
that make you more marketable.
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