Home' Trinidad and Tobago Guardian : May 31st 2016 Contents B6
Guardian www.guardian.co.tt Tuesday, May 31, 2016
Rewards for Keyword Placement
As much as possible, front-load crucial keywords at the beginning of your resume.
Resume database search algorithms reward words near the top of a document,
because they are seen to help determine a document's relevance. This affects the dis-
coverability of your resume.
It also affects the speed with which your resume communicates critical skills to
a knowledgeable reader.
A recent retinal-scan study showed that once a resume has been pulled from a
resume database, recruiters spend an average of 6 seconds on a first-time scan.
Consequently, we continue to recommend a Target Job Title followed by a Performance
Summary of no more than six lines.
This Performance Summary focuses on the abilities you bring to the target job.
In turn, this focused opening to your resume should be followed with a Professional
Skills section that lists the skills required by your target job. This gives a recruiter
plenty of time to see the skills you bring to the table in that first six-second scan.
Rewards for Keyword Frequency
A resume database search first finds all resumes with even just one of the requested
The search engine next prioritizes those key search terms based on their proximity
to the top of the document and then on their frequency of use throughout the doc-
A Professional Skills section near the top of your resume, as we recommend at
KnockemDead.com, delivers this, though there are also other benefits.
Rewards for Keyword Prioritization
Ultimately, your resume will be read by a hiring manager who really knows what's
a "must have" and what's a "nice to have" in this job.
The easiest way to explain this is with an example. Awhile back, we did a resume
for a dental assistant (it's a job that sadly we have both had exposure to) and she
gave us a list of the important technical skills of her job.
We put her list of skills into three columns (for visual accessibility) and gave it a
Professional Skills heading. Then something jumped out at me: her list started with
"Teeth whitening" and ended with "Four-handed dentistry."
What was so terrible about this? In the West, we read from left to right and top
to bottom, so common sense says that the most important skills for a job should
come before the less important skills. We immediately prioritized her skills based on
their importance to the deliverables of the job; so that "Four-handed dentistry" came
first and 'Teeth whitening" came just about last.
By prioritizing skills you are subtly telling the hiring manager, that you have a firm
grasp of the relative importance of the necessary skills of your work. This adds to
the clear focus and power of the opening first half page of your resume that will
• Your skills backs up your statements of ability
• Your use of prioritization shows your understanding of the relative importance
of the component parts of the job.
Rewards of Recognizing the Six-Second Scan
The result of following these directions is that in the first half page of your resume,
and well within the time constraints of a recruiter's six second scan you have told
a clear and concise story of your ability to do the job, and gone a long way towards
earning your place on the short list of candidates who will be brought in for inter-
Rewards for Keyword Repetition in Context
The first half page of your resume is built to make your resume discoverable in
database searches and pass the six-second scan test. The balance of your resume
needs to support these claims and put them in context for a discerning hiring man-
A step that most resume writers forget is to repeat the skills employers see as
critical within the context of all the jobs in which you have applied them. Repeating
your relevant professional skills like this helps you in two ways:
It helps the hiring manager see those skills in context, and that helps her see a
more complete picture of the professional you.
It increases the frequency of keywords, and as a result the discoverability of the
Get Inside Your Customer's Head
Look into your work history from the POV of an employer who wants to fill a
specific job. Build your resume around the skills you have to make you competitive
for the position. And remember that where and how you place this information is
relevant to both the computers and the people who will be evaluating it.
No recruiter ever searches a resume database or reads resumes for
the fun of it.
Whenever they search for resumes, job titles and skill sets from
the formal Job Description make up their primary search terms.
Here are five secrets that will dramatically improve your resume's
REQUEST FOR INFORMATION FOR A LEGAL
CASE MANAGEMENT SYSTEM
The Legal Aid and Advisory Authority (LAAA) invites suitably qualified
vendors or firms to submit information packages for a Legal Case
Management System and associated implementation support and
The Authority is seeking a comprehensive software solution that follows
best practices adopted by Legal Aid organizations in Commonwealth
jurisdictions while catering for the LAAA's unique business processes,
structure and vision for the future.
Firms will be shortlisted based on the applicability of their solution to the
requirements outlined in the Request for Information (RFI) document.
The RFI document can be obtained by sending an email to
email@example.com or calling (868) 638-7505.
Each vendor information package shall consist of a cover letter, one
original hardcopy document and soft copies of all documents supplied
on compact disc or USB thumb drive. The sealed package must be
labeled and addressed as follows:
REQUEST FOR INFORMATION
To Supply, Install and Implement a Legal Case Management System
at the Legal Aid and Advisory Authority
First Floor TTMA BUILDING
42 10th Avenue Barataria
Attention: Manager ICT
Packages must be deposited at the Reception Area of the LAAA, First
Floor, TTMA Building, no later than 3:00 PM on Thursday June 16th,
2016. Late packages will not be considered.
For further information, please contact the ICT Unit Email:
firstname.lastname@example.org, Tel: (868) 638-5222 Extension 241 or
(868) 638-7505 (direct).
LEGAL AID AND ADVISORY AUTHORITY
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