Home' Trinidad and Tobago Guardian : August 4th 2016 Contents AUGUST 4 • 2016 www.guardian.co.tt BUSINESS GUARDIAN
COMMENTARY | BG21
Social media is the public version of yourself.
You can post a great deal of inspirational pieces
and share pictures and thoughts. You might
gain some mileage in fostering a professional
image, but, the question remains: how do you
Here are three tips to improve your listening skills on social
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If someone comments on your post, it is always a good idea
to engage the individual in conversation. It s far better than
just replying with a nonchalant "Come to my Web site and
see what I have". That effectively amounts to telling a customer
who walks into your store "This is what you want and the
cash register is over here." As you can imagine, this is hardly
the strategy to make your customer return to do business once
more, or even for him or her to make a purchase in the first
Nurturing your social media friends and followers is impor-
tant, so ask them questions about themselves and about how
they found you on social media. Ask them to send you a
message should they have any questions which you can answer.
And, of course, take time to read and comment on their pro-
Many of us are irritated by store attendants who follow us
around while we browse in a brick-and-mortar shop. The
same applies in a virtual platform; try not to be too quick,
therefore, to offer solutions if the person has not said anything
that even hints at what they are looking for.
Checking your social site, a minimum of once per day, and
responding to comments is like having your eyes on the floor
to see who raises their hands. Keep in mind that social media
is like life in general; comments tend to encourage more con-
versation, so go for it.
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As children we seldom enjoyed listening to our parents
lecture to us. In a similar fashion, your posts on social media
sites should entice your visitors to want to say something and
not just listen to you.
The culture of the company will dictate what posts you
should use to elicit comments and the action of "sharing"
from visitors to your page. In the world of social media, "likes"
count for very little in terms of engagement. The real benefits
come from comments left by visitors and followers and the
action of sharing the posts. It pays to avoid the pitfall of your
social media site becoming like a lecture hall or a billboard.
Give your followers space to shine.
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Page administrators often repeat the same image plastered
all over several different social media sites. The subtext of that
action appears to be: "I spent money on this graphic and come
hell or high water, I m going to get the most out of it!"
If you are promoting an event, you might get away with
repeatedly uploading the same post. After a while, however,
you should consider modifying it a bit. You can opt for changing
the copy, or the call to action. Alternatively, you can add more
copy thereby lengthening the post. Whatever you choose to
do, the post should appear to offer something fresh and new.
In one of his courses motivational author Brendon Burchard
pointed out that you can repeat your content, once it s done
differently and in different places to re-direct users back to
your core business location: your Web site. It stands to reason,
therefore, that your profile and all of your product information
ought to be on your web site, with your social media site func-
tioning as a teaser for users to visit your Web page.
Your business is unique and you are likely to have content
other than pictures of your products which can be shared
with your online community. So make your social media sites
fun no matter what line of business you are in. Always remember
that the biggest tip to improving your listening skills on social
media is to let your fans, followers, and connections know
that they are the best!
The Nova Committee of the Trinidad and Tobago Chamber
of Industry and Commerce will host its 5th Biennial SME
Conference Smarter Technology, Better Business on October
18-19 this year. The conference will offer a variety of insights
and solutions to help businesses leverage technology---including
the use of social media---to increase competitiveness.
(The Trinidad and Tobago Chamber of Industry and
Commerce thanks Bernadette Chin Lee for contributing
A e a e a
T&T Chamber of
Industry and Commerce
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