Home' Trinidad and Tobago Guardian : October 4th 2016 Contents B17
Tuesday, October 4, 2016 www.guardian.co.tt Guardian
If you re like many job hunters
today, you ve heard the buzz
about LinkedIn as a must-use job
hunting tool that can help land
your next gig.
Yet, you might have signed up for
a Profile at the site, looked around
a bit, and then wondered, "What am
The truth is, if you ve only just
joined and are standing back at a dis-
tance to observe, what s missing is
YOU. Your personality, your value in
building relationships, and your digital
identity are still not fully formed if
all you ve done is merely join
So, even if you re late to the
LinkedIn party, here are some steps
you can take on the way from novice
user to super-connected, job-hunting
Fill in your Profile with
as much information as
As one recruiter recently told me
about finding nearly empty Profiles
of job seekers, "It s a turnoff to see
someone create a Profile and then
abandon it. It s as if they re at a net-
working event standing in a corner
with their back to the room, saying,
Leave me alone. "
As you ll see in other articles here
on Job-Hunt, the way that you pop-
ulate your information and the search
optimization of your content is critical
to the impression others have of your
In addition, it pays to take a look
at the way others use the site. Get
used to searching for people in your
field (see that drop-down box at the
top of your LinkedIn Home page with
the word "People" next to it? Click
on "Advanced" to the right, and you ll
uncover a full search function that
lets you find others in your industry
Note the keywords, Summary sen-
tences, and job titles that help you
navigate these users Profiles.
Christy Spilka, a recruiter with
Polaris Search, notes that when she
is using LinkedIn for recruiting, she s
"more likely to skip over someone
who has not filled out the descriptions
in their job history."
Even if all you have to use is your
resume content or job description,
this data can help recruiters under-
stand each of your jobs, education,
Don t forget to add a professional
headshot to your Profile, as this is
also a critical piece of your online
Accept others invita-
tions to connect and cre-
ate some of your own.
This isn t Facebook, and you aren t
being judged by the company you
keep. Each Connection brings you
closer in the web of relationships on
LinkedIn to a recruiter, potential new
colleague, or hiring manager.
Gaining new relationships is crit-
ical. As you become more familiar
with the site and take more action
visible to your connections, you ll
benefit from wider exposure to others
that can help with your job search.
Even if you don t "know" all of
your Connections personally, you can
think of LinkedIn as an open forum
that allows you to expand your pro-
fessional reputation, person by person,
toward your goal.
You can create new Connections
by letting LinkedIn import the con-
tents of your email address book,
reaching out to those contacts that
interest you, or by accepting the invi-
tations sent your way.
visible in Groups
Every LinkedIn member can join
up to 50 groups, but the average num-
ber of Group memberships that a
LinkedIn member has is seven.
Groups are an excellent resource
for four important aspects of your
Choose Groups related to your goals
and your location (or your target loc-
tion). Choose the Groups most rel-
evant to your goals to make visible
on your LinkedIn Profile.
Communications ability -
Group members who are not offi-
cially connected to each other via
LinkedIn are able to message each
other through the Group.
Build your professional credibility
through your participation in
LinkedIn Groups. Observe the Group
Discussions and Group members.
Carefully make contributions. Share
relevant and important information,
whether or not you are the source of
the information. Build your "cred"
as an expert.
Job postings -
Each Group has a tab on the home
page for "jobs" that is worth checking
LinkedIn s Groups is a painless way
to become more visibile with minimal
activity. "Like" a few Discussions and
comments by Group members
(assuming you do actually like them).
Accept email from Group discussions,
and your email inbox will help you
Surf around to see
what the site has to
There s a wealth of activity on
LinkedIn that will escape you if
you don t take the time to learn
about it. For example, you can join
Groups that reflect both your job
title and field of interest, making
it easier for recruiters to contact
you through these areas on the
Events are also often posted in
various industries; as some are vir-
tual, you can make a note to attend
even if you can t be there in person.
This activity is also frequently
scrutinized by others on LinkedIn.
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