Home' Trinidad and Tobago Guardian : November 8th 2016 Contents B4
Guardian www.guardian.co.tt Tuesday, November 8, 2016
Like it or not, getting involved with
social media and building your per-
sonal brand online have become
essential components of today s job
If you re NOT out there - building
your online presence and positioning
your unique ROI (Return on Invest-
ment) and good-fit qualities in front
of recruiters and your target employers
- consider yourself invisible to the
very people who can help you achieve
your career goals.
Your goal should be to continuously
build diverse online content about
yourself, to provide those assessing
you with plenty of information sup-
porting your brand.
But always remember, if you re in
a confidential job search, be very care-
ful of your activity on social media,
and any content you post anywhere
online. Don t write or do anything that
will "out" your search.
Here are nine of the best ways to
build your personal brand online.
PREPARE TO BUILD
1. Make Self-Googling
a Routine Practice
One of the first things people assess-
ing you will do is Google "your name."
Shouldn t you do it, too, so you ll know
what they re finding?
Track how many results come up
for you in a search and what they say
• Is someone else with the same name
in the top results?
• Are the results about you accurate
and consistent with what you want
people to know about you?
• Is there anything unsavory about
you that is likely to discredit you
and jeopardize the impression you
will make on decision-makers?
• If you find "dirt" that you can t take
down, start working to bring positive,
on-brand results to the forefront,
pushing negative results down to the
bottom, where they ll be less visi-
Your search results can literally
change overnight, so it s wise to get
into the routine of monitoring results
at least once a week.
As you incorporate the suggestions
below, check to see how quickly your
actions yield search results and where
they land in your list of results. This
will help you determine whether your
efforts are on target.
2. Set up a Google Alerts
account for "Your Name"
This free service lets you know when
people say something about you
online. Once you set up an account,
Google Alerts will send you an email
whenever a search term you ve pro-
vided ("your name" or whatever other
words you want) is published on the
3. Claim Your Name Online
Purchase the domain name "your-
"johnsmith.com"), or a variation.
Your personal URL is the perfect
address for your website and/or blog
(see #8 below). But even if you don t
plan to launch a website or blog or
don t know what to do with your per-
sonal URL, secure it before someone
At some point, consider going live
with the personal domain name you ve
purchased and set up a website or,
even better, a blog. Establish a home
base for all your career and job search
marketing materials, and social media
activity. Recruiters and hiring decision
makers can easily gain access to every-
thing they need to know about you in
one place, with one click.
MEDIA AND BUILD
4. Create a Brand-Charged
Along with your contact informa-
tion, include an abbreviated version
of your personal brand statement, or
Add links to your personal blog,
website/career portfolio, and/or online
social networking profiles (LinkedIn,
Google+, Twitter, Facebook, etc.) -
only if you re active on those sites.
Make it easy for people to get to accu-
SOUTH TRINIDAD MEDICAL CENTRE
* Full Time Resident Doctor - Emergency and Ward
Duties with at least 5 years experience.
* Male Attendants
* Kitchen / Domestic Assistant.
Send Application to :
c/o Guardian Box Y 1832.
Chancery Lane , San Fernando.
THE CHIEF MANPOWER
Ministry of Labour and Small and
Micro Enterprises Development
50-54 Duke Place, Duke Street.
Port of Spain
• Must be capable of washing Trucks
as well as light vehicles.
PLEASE SEND ALL RESUMES TO:
in the San Fernando area.
Interested persons must be
able to cook, clean
Being a live-in maid will
be an asset.
Send all resumes to
rate information about you online.
5. Get on LinkedIn
With more than 450 million users and potential
viewers of your profile---most likely including hiring
decision makers at your target companies---LinkedIn
is undeniably the most important social network for
personal branding, job search, and career manage-
In fact, not being there can negatively impact your
brand and search efforts. If recruiters and hiring deci-
sion makers don t find you there, they may never
find you. And lack of a LinkedIn presence brands
you as inept or disinterested in social media, which
is not acceptable in today s Internet-driven job search
At the very least, you need to use LinkedIn for
passive job search and building your online presence
by creating a brand-reinforcing, fully complete
LinkedIn profile, populating all the sections that
apply to you . . . even if you don t take advantage
of all the social networking features. But that would
6. Get Busy on Social Networks
Go beyond just using social networks and social
media to build your online presence. Show that
you re social media savvy by participating on a few
social networks, building an online personal brand
communications plan that is realistic for your sched-
ule, and extends across several social networks.
Here are the big three social networks:
Join relevant Groups and those where hiring deci-
sion makers at your target companies are active.
Look at their profiles to see which Groups they
belong to. Demonstrate your subject matter expertise
and thought leadership by starting discussions and
contributing to existing ones.
When leveraged in a professional manner (not
merely for chitchat), Twitter can cast a far-reaching
net, positioning your personal brand and building
visibility and evangelism around your unique promise
of value to employers. Even if all you do is retweet
hiring decision makers at your target companies
and thought leaders in your industry, you ll gain
benefits from Twitter.
You may think that Facebook is just for catching
up with friends and rekindling lost friendships,
but many job seekers network their way into jobs
7. Get Involved in Blogging, in Some Way
Search engines love blogs because the content is
relevant and constantly updated. Comment and
guest blog on relevant blogs and/or consider starting
your own blogsite. Blogging is a great way to share
your expertise, build community, and position your-
self as a niche expert. It is probably the best way
to build credibility and will exponentially increase
your search results and visibility.
In any blogging activities, offer useful information.
Avoid blatant self-promotion and negative or off-
color remarks. Remember that anything you post
will become part of the blogosphere. Don t write
anything you may regret later. As a guest blogger,
be sure to post an on-brand profile of yourself.
8. Write Book Reviews on Amazon,
Barnes and Noble, etc.
Set up an account and personal profile on the
top booksellers sites. Review books that are relevant
to your field and areas of expertise. Each profile
you have on one of these sites translates to more
search results for your name. Your reviews will also
land in your search results, and may be picked up
and published on many other bookseller sites, greatly
increasing your search results.
9. Join and Participate in
Look for professional and industry associations
where you can both learn and be more visible.
Get involved in the associations networking
opportunities. Contribute to online discussion
forums, write blog posts and articles, present tele-
seminars and/or webinars. Basically, get involved
with projects that will receive online press.
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