Home' Trinidad and Tobago Guardian : January 17th 2017 Contents B7
Tuesday, January 17, 2017 guardian.co.tt
You're suddenly facing a job
search, so you rush right to your
resume (if you can find it) to update
it. But wait! You may not be ready
to tackle your resume yet.
If it's been several years since you
revisited your resume, or if you're one
of those lucky people who never need-
ed a resume, you may not be aware of
how much resumes have changed in
the past several years.
Before working on your resume, re-
think how to update it, so that you'll
create a career marketing document
that will optimally do its job -- land
Have you been paying attention to all the talk these
days about personal branding? How your brand should
be built around what makes you a good fit for your
target employers? How resume branding can help you
clearly identify and communicate what differentiates
you from your job-seeking competitors?
Most importantly, you may not understand that
step one in job search is NOT diving right into writing
Step one in a successful job search is laying out
the groundwork with targeting and branding. Once
you've done that, you'll have the information about
your target audience and yourself that you'll need
to write a compelling resume and to network and
Here are 10 tips to build an interview-generating,
Before you can define your brand and create content
for your resume, you need to know who you're target-
ing . . . who will be reading your resume. You'll need
to decide what kind of job you'll be seeking, compile a
list of companies you want to work for, research their
current challenges and needs, and determine how you
can help them meet those challenges.
Doing this will help you align everything in your re-
sume with what your target employers will be looking
for in candidates. Industry and company research, and
the information you'll find in job descriptions, will
help you identify required qualifications and those
all-important relevant keywords that need to be in
your resume. A Google search of your target compa-
nies, the companies' websites and Indeed.com are
good resources. And check out Job-Hunt's Company
2. Personal Branding and Value Proposition
Branding is no longer optional. Your competitors
could well be using this method to differentiate them-
selves. You need to brand yourself and the unique value
you offer, just to keep pace with them. My 10-step
Personal Branding Worksheet will help you uncover
and communicate the combination of attributes, pas-
sions, strengths and qualifications that differentiate
you from them.
As you're building your brand, create a vibrant brand
positioning statement for your resume.
3. Write Down Your Career Success Stories
Instead of merely listing a string of relevant keyword
phrases in your resume, back them up by providing
specific examples of your achievements and how they
impacted the company -- saved them money, made
them money, improved processes, improved customer
satisfaction, etc. Show them the numbers! Think of
the best contributions you've made to your employers,
in terms of highest value to them.
4. Skip the Objective Statement
Employers don't care that you want a "challenging
position to advance my career". They want to know
what you'll do for them and whether you'll be a good
hiring choice. Objective statements waste valuable
space and prime real estate on the page.
5. Real Estate and Strategic Positioning
Busy HR people and other hiring decision makers
typically allow only 10-15 seconds to scan a resume and
decide whether you're a person they want to interview.
Their eyes will go right to the top third or half of
page one first, and may go no further. You need to
capture their attention and hold it by encapsulating
the best you have to offer in that spot on the page.
Suggestions for branding "above the fold":
• Lead with a hard-hitting personal brand statement
that includes your most important relevant keywords
and describes your ROI (Return on Investment) value
to your target employers.
• Add a powerful quote from a recent performance
review or someone you work with.
• Include 3 or 4 short value-driven bulleted state-
ments with numbers.
6. Readability, Formatting and Length
Avoid densely packed, hard-to-read information.
Remember that, when you email your digital resume,
the reader could open up and view your document
on their PDA . . . that's a very small screen. Shorter
chunks of information are easier to read -- on your
digital or paper resume -- and will draw the reader's
eye to continue down the page.
Keep the formatting attractive, consistent, and
clean. Don't use more than 2 different fonts (one for
headings, another for content), and don't choose frilly,
unprofessional fonts. Use graphic lines sparingly and
avoid underlining text.
As far as length, recent grads or those with only a
few years' experience should be able to keep it to one
page. Executives and more experienced job seekers
should try not to go over 2 pages.
Remember that a resume is a career marketing com-
munication, not a career history. It needs to incorpo-
rate just enough compelling information to generate
interest in you. Everything in your resume must be
there for a reason. Nothing should be arbitrary. Pare
down your content ruthlessly!
How to Improve Your Brand:
6 Tips for Stronger
The Completions Workshop Manager leads the maintenance technical support team composed of: Reliability Engineers, Maintenance
The Completions Workshop Manager is responsible for the following:
the business systems.
maintenance (e.g. reduce lifting, hammering and other risky operations).
• Drives Improvement Initiatives with the maintenance population -
o FCO implementation
o New product risk analysis and introduction to maintenance
• Develops and Manages relation with vendors (technical aspect).
• Bachelor's Degree Engineering, related science or equivalent company experience.
• Bachelor of Engineering, related science or equivalent company experience.
gravel-pack packers, crossover tools, gravel-pack screens with/without alternate path, sub-surface safety valves, isolation
valves, tubing/wireline retrievable systems, non-intervention and mechanical packers, preparation and spooler maintenance for
installation operations at the wellsite, installations for Reservoir Monitoring and Control and other completion accessories
including safety valves, isolation valves, control lines and production packers.
and spares and consumption tacking.
• Fluency in English language with good verbal and written communication skills.
If you are seeking personal and professional development in a challenging dynamic environment please send your resume to:
The Human Resource Department
Job reference ID: 19122016C
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