Home' Trinidad and Tobago Guardian : January 17th 2017 Contents B18
guardian.co.tt Tuesday, January 17, 2017
If you're not familiar with a career biogra-
phy, think of it as an article written about you
in "third person," for use on a Website or where
ever an article about you might appear.
Your resume plus your career bio are the foundation
for your career brand marketing and online presence,
positioning your unique promise of value over your
Today's career biography is not the stodgy, boring
document you may have seen or used in the past.
Energized with personal branding, your bio can be an
interesting, vibrant journey through career highlights.
Because your bio brings out your "softer" skills, it
helps generate chemistry for who you are, what you're
like to work with, and whether you'll be a good fit for
a company's culture.
For executives, when your candidacy is making
the rounds among decision makers or within your
network, your career bio may be requested before
your resume. Sometimes your resume won't come
into play until later in the interviewing/hiring cycle.
Questions to develop your career biography.
Here are some of the questions to answer when
working on bios:
• What are three or four defining moments for you
as your career progressed?
• In what ways has your life been admirable?
• How have adversity and challenges made you
stronger and a more valuable employee?
• What are the two or three most important lessons
you learned along the way that others could benefit
• Have you been a hero or mentor to others at
work? How did your mentoring positively impact
TACTICS TO MOVE YOUR CAREER BIO FROM
BLAND TO BRAND-SOLID:
Capture attention in the first paragraph.
You can lead with your personal or leadership brand
statement or a snippet of a recommendation from
someone who recently worked with you. What oth-
ers say about your work is the true measure of your
brand. Another idea that can have great impact is to
start with a relevant quote from an industry subject
matter expert or respected leader.
Leverage storytelling to support your brand
and make your bio interesting to read.
Build stories around a few major career accom-
plishments and incorporate your relevant keyword
phrases. Flesh out some of your top contributions
to employers, marking your career progression. Sto-
rytelling conjures up the benefits you'll bring to an
organization and helps readers envision you in the
position they're trying to fill.
Include a sneak peek into your personal life.
Definitely include volunteer work and serving on
Committees and Boards of Directors. Volunteerism is
a brand touch point. Your commitment and the way
you give back to your community says a lot about you.
Wrap it up with a brief nod to those in your imme-
diate family – their jobs and hobbies. Write a little
about your hobbies, a relevant humorous incident,
and/or special activities. It’s okay to show your lighter
side -- the things that would be inappropriate in your
resume. And your favorite pastimes can spark interest
from those who share them.
Format the document for visual appeal and
ease in reading.
Break up long paragraphs into two or three smaller
ones to add more white space, drawing readers' eyes
down the page and compelling them to read the entire
document. One innovative technique is to include
several sub-headings throughout, which is also an
opportunity to build in more relevant keywords.
Your career biography offers value in job
search and beyond.
Transform your bio into the "About" page on your
Building Your Career Brand Biography
blog and/or website.
Parts of your bio, along with your resume, can be
incorporated into your LinkedIn and other online
Bios are essential introductions for speaking en-
gagements. When making a presentation or giving
a speech, give your bio to the introducer ahead of
You can also encapsulate your full bio into a tidy
one or two paragraph mini-bio to include when
you guest blog, write articles or white papers, or
publish anything online or offline.
Follow up networking events by sending your bio
to people you’ve connected with. It’s less formal
than your resume.
CE Maintenance Manager
Our Company is recruiting for a dynamic individual to accept the role of Center of Excellence Maintenance
overseeing overall implementation and promotion of the Maintenance Systems for the Rigs in the country and
ESSENTIAL RESPONSIBILITIES & DUTIES:
The Human Resource Department
P.O. Box 25 San Fernando.
Applicants are also required to submit a copy of the application to:
Port of Spain
Please note that the deadline for applications is Friday 27th January, 2017.
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