Home' Trinidad and Tobago Guardian : March 28th 2016 Contents TOWARD IT EXPO 2018
Tuesday, March 28, 2017 guardian.co.tt
BIT DEPTH from Page A26
"There is," concluded the
Aptech representative, "no end
to this market."
Calvin Bryant, an Internet
presence consultant leading C7
Caribbean and C7 USA rather
decisively and not altogether
politely exploded several of
these notions in his follow up
"Be careful who you take ad-
vice and guidance from," Bryant
"People will try to give you
advice who have never achieved
any of the things they are talk-
ing about and won't ask you
serious questions about what
you are trying to do."
Calling out Dhruti Shah's
identification of Blackberry and
Windows Phone as targets for
app development, he was rather
"Don't develop for Windows
Phone," Bryant said, "there's
like two people using it and
they work for Microsoft."
Bryant called instead for de-
velopers to target what he de-
scribed as "the digital mesh,"
the web of devices, engagement
points and interconnecting
software that represent the
constantly moving target of
the modern digital consumer.
"An app," he argued, "is a
small software product that
executes one or two things very
"You are solving a problem
and executing it quickly. People
don't have to learn to use an app
because it doesn't do a lot."
Bryant called on develop-
ers, present and future, to pay
attention to the entire digital
presence of their clients or
their product, addressing the
changing reality of the modern
digital customer and not to get
caught up in building an app.
"You are launching a busi-
ness that happens to have an
app. Don't develop an app and
put it online hoping that some-
body will download it, those
days are done. It's a mature
"If you want to make com-
mercially viable products or
apps in today's market, you
have to follow the money."
Millenials, he explained, are
big spenders and are increas-
ingly using mobile payment
"Pricing models, whether it's
going to be upfront payments or
subscription models and secu-
rity for the end user are critical.
Tempo is crucial. You've got to
be quick, you've got to be fast
and you've got to be smooth."
n ALIGN the theme of presentations with
the profile of vendors in the display and
n FIND OUT who the players working in
the IT space are. Engage them on mat-
ters related to content and focus. Start
with the ITPro group at the Chamber of
Commerce and the TT Computer Society.
n AVOID wailing and lamentation. The
problems that IT and its professionals
face are widely known. Demand successful
case studies and approaches of presenters
dealing with such issues.
n APPS AND SOCIAL MEDIA ARE HOT
BUTTON SUBJECTS, but IT professionals
face many issues on many fronts, and they
should form part of any public discussion
related to the sector. Arthur Phidd's dis-
cussion of his use of DarkTrace intrusion
and bandwidth abuse software, though
aligned with his substantive business, was
useful and relevant.
n SPEAKERS SHOULD CHALLENGE, not
mollify. Aggressive, lucid speakers like Cal-
vin Bryant should be the gold standard for
your presentations. He was lively, abrasive
and absolutely convinced of his approach.
n PLAN A FULL DAY of engagement and
exploration. You can't have a serious IT
expo that runs for six hours.
n ENSURE THAT EMAILS ARE SENT
to your published contact address. Don't
remain in queue for half a day and answer
the phones on your flyer. At the very least,
messages should go to subject-related
from Page A26
So, in essence, al-
though our corned
has been cut, for
those of us who ate
it with love (and in
we shall forever have
our memories from
the bad (such as cut-
ting one's finger on
the can when trying
to open it without
the key) to the good
(laughing at the old
Rainbow corned beef
chowing down on
a plateful of corned
beef and rice.) Rest
in pieces, mystery
bovine; alas, we
hardly knew ye.
Target 'the digital mesh'
In the midst of the corned beef debacle and
with some of us going through financial challeng-
es (and some physical withdrawal), we decided
to get the views of some of the citizens to find
out if and how the corned beef ban will affect
them. PHOTOS: AYANNA KINSALE
"This would not
affect me at all
because I do not eat
"I do not eat
it and even
though my son
eats it (not
often), it will
not affect our
ly affect me
because I eat
here or there
I eat it."
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