Home' Trinidad and Tobago Guardian : June 20th 2017 Contents A42 sports
guardian.co.tt Tuesday, June 20, 2017
The T&T Olympic Committee (T&TOC) is fo-
cusing a lot of its attention on being digitally
networked and prepared. I was reading recently
that over 70 per cent of consumers rely on social
media when deciding what to buy and in some
case where to go. In fact, it's no secret people
made a lot of decisions based on information
from various communication platforms.
Social media is shaping new ways of reaching young-
er audiences and new channels of digital outreach.
In this respect brands can't afford to get the funda-
mentals of brand building wrong or be left behind.
It is still important to have a clear strategy, taking a
long term approach to relationship building and other
key elements of brand building.
National sport organisations must come to terms
with the modern reality to make themselves viable.
They need to master a wide range of skills and fur-
nished their organisation with the required personnel.
They need to be trustworthy and ensure that they
create business structures that can adapt, anticipate
and cope with the modern challenges in the present
and for the future.
The ability to adapt and respond to an environment
of continuous disruption is a statement of fact in the
21st century. The social media and digital world of
today has altered what a brand is and how it can be
A national sport organisation's brand is all of its
processes and its people. The connected social media
and digital world is a catalyst for transparency like
never before. Everyone who has access to social media
can express their opinion in a way that has changed
from operating in silos to global audiences.
Augmented reality and virtual reality---as an exam-
ple---are topics sport organisations who are serious
about their place in this new world must place on
their agenda. The T&TOC wants to achieve something
special for T&T and it's something the organisation is
working towards and in doing so ambition isn't enough
that's why the T&TOC knows it must get it right.
In striving to thrive in the new world the concept
of decision making and the factors that are now to be
considered require an altered perspective and way of
How to use people power as well as advanced digital
technology to conquer new challenges that awaits us,
and create new opportunities while having an unre-
lenting belief that there is a better way of doing things.
The quest and effort to invest in youth, young people
and athletes, is also about empowering young peo-
ple with the knowledge and tools to realise their full
In T&T there are exceptionally brilliant people ca-
pable of creating and achieving greatness, just look
around and examine the many examples in our space
Time for sports to go high-tech
just waiting for an opportunity.
We need to provide the incredibly talented people
the space and support they require to test their
skills and display their talents. I am advocating that
we go beyond the defined description of what is a
national sport organisation and what we believe
based on an old school mindset of what is sport
and the role and responsibilities of a national sport
We need to look beyond how people think about
sport and see the possibilities as we influence the
change about how national sporting organisa-
tions are conceptualised. Examine the facts that
are available and view them in a different way. As
T&T shifts its economic development away from
its dependency on oil and gas, opportunities will
present itself for the sport sector to step up to the
plate and be part of that shift.
T&T isn't just about oil and gas. I'm confident
that in the coming years T&T will develop an en-
trepreneurial and business start-up culture which
will see sports at the centre of the entrepreneurial
ecosystem that will create and support innovative,
scalable and impactful business ventures.
Sport in T&T must start preparing to seize the
opportunities and perhaps lead the change we want
to see unfold in the near future.
EDITOR'S NOTE: Brian Lewis is the President
of T&T Olympic Committee (T&TOC) and the
views expressed are not necessarily those of
There will be a 2017 T&T Hockey Board Out-
door season after all, commencing in about two
weeks time. This according to T&THB President,
Douglas Camacho, who recently met with the
new Chairman of the Sports Company of T&T
(SporTT), Dinanath Ramnarine, to discuss mat-
ter surrounding the sport.
Originally, the Outdoor Hockey season was due
to flick off in April following the conclusion of the
Men's FIH World Hockey League Round Two qualifiers
hosted by the T&THB at the National Hockey Centre,
Tacarigua. The 2017 season opened back in January.
However, Camacho, a former president of the T&T
Olympic Committee said that the local outdoor hockey
season will get going this month, but the final details
were still being worked out.
Camacho did noted that with the national men's
team preparations for the Pan American Cup taking a
priority, the outdoor season matches will most likely
only take place on weekends, with the mid-week days
being allotted to national team training.
Camacho: Hockey season
to flick off month end
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