Home' Trinidad and Tobago Guardian : July 25th 2017 Contents B6
guardian.co.tt Tuesday, July 25, 2017
Ninety-five per cent of ré-
sumes today never get read,
and the reason is surprising:
it's because they are honest
recitations of everything the
résume writer has done and
thinks important. Let's look
at why this doesn't work.
THE RÉSUME DATABASE -
A.K.A. THE 'BLACK HOLE'
Résumes today rarely go straight
to a recruiter's desk; typically they
go into a résume database. Now,
because no one ever reads résumes
for the fun of it, before anyone
actually reads yours, it must first
be pulled from that database by a
recruiter who is focused on filling
a specific job opening and who is
naturally doing so with the pri-
orities and language of that job
description firmly in mind.
So you can see that, if your ré-
sume is a gumbo of everything
you've ever done and of everything
that you happen to think is im-
portant (without reference to
what your customers are actually
buying), it is never going to work.
The first lessons a profession-
al learns in any job are that, "the
customer comes first," and "un-
derstand your customer's needs
and sell to them."
We all know this, yet when it
comes to creating the most fi-
nancially valuable document
we'll ever own, this most basic of
professional lessons flies right out
the window. In the same way that
corporations tailor products to ap-
peal to their customers' needs, you
need to create a résume tailored to
your customers' needs.
A résume works best when
it tells a compelling story that
matches your skills and experi-
ences to the responsibilities and
deliverables of a specific target job.
This means your résume must fo-
cus on how employers---your cus-
tomers---think about, prioritize,
and describe the job's deliverables.
A résume focused on a specif-
ic target job, and built from the
ground up with the customer's
needs for that job in mind, will
perform better in résume data-
base searches, and will resonate far
more effectively with recruiters,
whose eyes are already glazed from
the tedium of reading résumes.
IT'S ALL ABOUT CREDENTIALS,
When you are changing jobs,
you will invariably be hired for a
job that you can already do, a job
for which you have the credentials.
Writing a résume that targets a job
you'd like to do, but for which you
don't have the experience/cre-
dentials, will put you up against
other candidates who all have the
experience and the credentials for
that job, and this reduces your
chances to the negligible. Jobs you
pursue because of your potential
are usually landed within the con-
text of a job you already have and
a company where you are a known
quantity; we'll talk about this in
an upcoming blog.
HOW TO DECIDE ON
A TARGET JOB TITLE
With just a few years' experi-
ence in the professional world,
most people reach a point where
they have experience that qualifies
them for more than one job.
Right now, there are probably
two or more jobs you can do, but
with the way recruitment works
today, you have no choice but to
go with a résume that focuses on
a single target job.
So your first task is to look at all
the jobs you can do (they are all
probably closely related in many
ways) and choose which one will
give you the best chance of reach-
ing your goal.
You can make this decision on
many unique criteria, but assum-
ing your main goal is to get back
to work, or out of the hellhole you
work in today, your best bet is to
go with the job you can nail.
This is the job that you can
make the most convincing case
for on paper, the strongest argu-
ment for in person, and the job
where, when you hit the ground
running, you won't trip over your
Once you've decided, build your
primary résume around this target
job, the one that offers the greatest
odds of success.
RÉSUMES FOR THOSE
OTHER JOBS YOU CAN DO
Those other jobs you can do?
The layout and much of the data
from your prime résume will re-
main the same: all you'll need
to do to create these additional
résumes is understand how em-
ployers define them and then,
replacing the Target Job Title,
edit each new résume version to
reflect your credentials for this
Why 95% of résumes never get read
A résume focused on a specific target job, and built from the
ground up with the customer's needs for that job in mind, will
perform better in résume database searches, and will resonate
far more effectively with recruiters, whose eyes are already
glazed from the tedium of reading résumes."
JUNIOR SAMMY CONTRACTORS LIMITED
Sum Sum Hill, Claxton Bay, Trinidad W.I.
Tel: 1-868-659-3388 Fax: 1-868-659-0408
PROJECT MANAGERS/ PROJECT ENGINEERS
SPECIFIC EXPERIENCE & KNOWLEDGE:
(1) Design & Construction of Industrial Plants inclusive
of Civil, Concrete and Piping Works
Minimum 15 years, experience and a proven record in
(2) Design & Construction of Roads, Interchange and
Bridge Construction inclusive of Asphalt and
Concrete Mix Designs and Structural Engineering
Minimum 5-10 years, experience and a proven record
In Highway Construction
Please submit a copy to:
THE CHIEF MANPOWER OFFICER
MINISTRY OF LABOUR AND SMALL AND
MICRO ENTERPRISES DEVELOPMENT
Level 3 #50-54 Duke Street,
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