Home' Trinidad and Tobago Guardian : October 26th 2017 Contents BG6 news
Thursday, October 26, 2017
Many of the jobs that exist now
will not exist in a few decades
because of the rapidly chang-
ing industrial and technolo y
The "orange industry" is one
sector that is predicted to provide new jobs in this
This industry is made up of the cultural and cre-
Trinidad Zaldivar, representative of the Inter
American Development Bank (IDB), who spoke
recently at a seminar on the Orange Economy
sponsored by the IDB at the Hyatt Regency Hotel,
Port-of-Spain, gave an overview of the potential for
this sector for T&T and the rest of the region.
"I know that T&T is making a huge effort in iden-
tifying the creative industries as a driver of the
economy and part of the development strate y.
What is unique from this process is that it can have
a global audience."
She said the T&T Film Festival held at the end of
September in T&T is an example of leveraging the
"The entire audio visual industry has a lot of po-
tential and the digital era can amplify this poten-
Zaldivar added that T&T and the rest of the re-
gion must create opportunities for its creative
artistes or they will go to other regions for oppor-
The only way this can be done is to foster inno-
vation and entrepreneurship at every stage of the
education system, she said.
Zaldivar said the IDB did a study on the Orange
Economy published in 2013. Since then it has been
downloaded 200,000 times from the website.
"That was a sign that something was happening
in the region. The objective of this was to tell the
artistes and creative people that they were part of
the economy. Also, there was a part of the econ-
omy we were not measuring."
She said if there was signi icant data on the Or-
ange Economy, and no way to measure it, then
there is no way to convince the Minister of Finance
that the Government should invest in this sector.
"The studies showed us this is a sector of the
economy that could grow the economy faster and
it is much more resilient than other sectors. We
must take advantage of these sectors. One thing we
do not lack in Latin America is culture and diver-
sity. We have enormous potential."
Zaldivar pointed out there are more than 30
million people worldwide working in the Orange
Economy and in the Caribbean and Latin American
region the number is almost two million people.
She said the region must look seriously at the de-
veloping jobs in this sector.
"Many of the jobs that we know now will disap-
pear. Over 50 per cent of the jobs we have now will
disappear by 2050, according to a study done by
MIT. In the centre of this new economy is creativ-
She added that the IDB launched an e-book on
the Orange Economy two months ago and said
since then it has had over 20,000 downloads.
"This proves that there is in interest in this sec-
tor. This publication explores the possibility of the
Orange Economy and the talented entrepreneurs.
It explores different occupations like architecture,
publishing, handicraft. Many times we say we have
creativity and culture but we do not have indus-
tries, we do not have entrepreneurs. The question
is: what do we need to leverage all this talent, mon-
etise it and to make a living from it?"
To spur interest, the IDB started an initiative
called Demand Solutions in 2013 as its flagship
event that highlights innovation, entrepreneurship
It is now in its 10th edition and the next sessions
will be in Miami, the Dominican Republic and Ar-
"We have connected with 7,000 entrepreneurs
and creative people in different countries to work
with them and leverage their creativity. They must
participate in this global economy. Our advice to
them is to think big."
She said the region must move away from the old
ways of running an economy simply based on raw
materials or low wages.
"The competitiveness of our creative goods and
services is not dependent on the lottery of natu-
ral resources or low wages nor can it be replaced
by machines. It is based on creativity and our own
identity. In the age of globalisation, it is kind of an
irony that we have to go back to our identity to be
competitive and innovative."
IDB representative says...
Raphael John Lall
Many times we say we have creativity
and culture but we do not have industries, we do not have
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