Home' Trinidad and Tobago Guardian : March 26th 2013 Contents B18
Guardian www.guardian.co.tt Tuesday, March 26, 2013
Applications will not be acknowledged and only shortlisted candidates will be
contacted for an interview by email. Interviews will be held on the 26th April
2013 in Port of Spain
You are most likely to succeed in life if you
use your talents to their fullest extent. Similarly,
you'll suffer fewer problems if you know what
your weaknesses are, and if you manage these
weaknesses so that they don't matter in the
work you do.
So how you go about identifying these
strengths and weaknesses, and analyzing the
opportunities and threats that flow from them?
SWOT Analysis is a useful technique that
helps you do this.
What makes SWOT especially powerful is
that, with a little thought, it can help you
uncover opportunities that you would not
otherwise have spotted. And by understanding
your weaknesses, you can manage and elim-
inate threats that might otherwise hurt your
ability to move forward.
If you look at yourself using the SWOT
framework, you can start to separate yourself
from your peers, and further develop the spe-
cialised talents and abilities you need to
advance your career.
How to Use the Tool
To perform a personal SWOT analysis, print
out our free worksheet, and write down
answers to the questions in each area below.
• What advantages do you have that others
don't have (for example, skills, certifications,
education, or connections)?
• What do you do better than anyone else?
• What personal resources can you access?
• What do other people (and your boss, in
particular) see as your strengths?
• Which of your achievements are you most
• What values do you believe in that others
fail to exhibit?
• Are you part of a network that no one
else is involved in? If so, what connections
do you have with influential people?
Consider this from your own perspective,
and from the point of view of the people
around you. And don't be modest or shy --
be as objective as you can.
Think about your strengths in relation to
the people around you. For example, if you're
a great mathematician and the people around
you are also great at math, then this is not
likely to be a strength in your current role --
it may be a necessity.
• What tasks do you usually avoid because
you don't feel confident doing them?
• What will the people around you see as
• Are you completely confident in your edu-
cation and skills training? If not, where are
• What are your negative work habits (for
example, are you often late, are you disorgan-
ised, do you have a short temper, or are you
poor at handling stress)?
• Do you have personality traits that hold
you back in your field? For instance, if you
have to conduct meetings on a regular basis,
a fear of public speaking would be a major
Again, consider this from a personal/internal
perspective and an external perspective. Do
other people see weaknesses that you don't
see? Do co-workers consistently outperform
you in key areas? Be realistic -- it's best to face
any unpleasant truths as soon as possible.
• What new technology can help you? Or
can you get help from others or from people
via the Internet?
• Is your industry growing? If so, how can
you take advantage of the current market?
• Do you have a network of strategic contacts
to help you, or offer good advice?
• What trends (management or otherwise)
do you see in your company, and how can
you take advantage of them?
• Are any of your competitors failing to do
something important? If so, can you take
advantage of their mistakes?
• Is there a need in your company or indus-
try that no one is filling?
• Do your customers or vendors complain
about something in your company? If so, could
you create an opportunity by offering a solu-
You might find useful opportunities in the
• Networking events, educational classes,
• A colleague going on an extended leave.
Could you take on some of this person's proj-
ects to gain experience?
• A new role or project that forces you to
learn new skills, like public speaking or inter-
• A company expansion or acquisition. Do
you have specific skills (like a second language)
that could help with the process?
Also, importantly, look at your strengths,
and ask yourself whether these open up any
opportunities -- and look at your weaknesses,
and ask yourself whether you could open up
opportunities by eliminating those weakness-
• What obstacles do you currently face at
• Are any of your colleagues competing
with you for projects or roles?
• Is your job (or the demand for the things
you do) changing?
• Does changing technology threaten your
• Could any of your weaknesses lead to
Performing this analysis will often provide
key information -- it can point out what needs
to be done and put problems into perspec-
Personal SWOT analysis
Making the most of your talents and opportunities
that, with a
it can help you
that you would
your ability to
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