Home' Trinidad and Tobago Guardian : May 20th 2013 Contents With its new brand promise to the
people of Trinidad and Tobago to "Be
Extraordinary," Digicel will give one
lucky customer and a companion the
once-in-a-lifetime experience to jet
off to Paris to see legendary performer
Alicia Keys Live in concert on June 25.
The promotion is exclusive to Digicel.
The concert is part of Alicia Keys Set
The World on Fire tour.
The winner and their guest will be
given the "Alicia Keys VIP Experience"
in the BlackBerry hospitality area at the
event before taking their seats to see
Keys on centre stage. Keys is BlackBerry s
new global creative director.
According to a release, to be part of
this exhilarating experience, hopefuls
have to purchase the new BlackBerry
Z10 before May 31 to have the chance
to win this amazing prize.
Digicel recently launched the new
BlackBerry® Z10 smartphone which is
the fastest and most advanced Black-
Berry smartphone yet.
The new BlackBerry Z10 is available
in Digicel stores across Trinidad and
Monday, May 20, 2013 www.guardian.co.tt Guardian
Kaj Designs, Tobago s premier fash-
ion house, led the Caribbean as it
unveiled its latest resort collection,
Tribu Sauvage, at the international
fashion trade show, Blueprint, in Sin-
According to a release, Kaj joined
Asia s finest, from May 16 to 19, as the
first Caribbean brand to exhibit and
show at the core of Singapore s fashion
week, Asia Fashion Exchange (AFX).
In its fourth year, Blueprint is the
only Asian fashion trade show that spe-
cialises in launching pre-spring col-
While curating fresh and forward
menswear, womenswear and accessories
from Asia s most-talented emerging
and established designers, Blueprint
also attracts leading international brands
set on penetrating Asian markets. As
one of Blueprint s mid-luxury brands,
Kaj was accompanied by Yacht 21 of
Singapore, Akiko Ogawa of Japan, Reli-
gion Clothing of the UK, and Creazioni
Antonella of Italy.
Blueprint s calendar of events includ-
ed a two-day shopping and lifestyle
event called Emporium, from May 18
to 19, where fashion lovers were able
to choose samples, limited edition items
and off-season collections.
The Tobago brand was honoured to
win its bid to host one of six runway
shows that took place over the four-
day fashion event. On May 16, Tribu
Sauvage made its runway debut to an
audience of buyers and media including
David Jones of Australia, Harvey Nichols
of Hong Kong, Edition of Japan, Vogue
Japan, Vogue Italia, Harper s Bazaar UK
and Senken Shimbun of Japan.
"We are very excited to welcome Kaj
Designs on board Blueprint Tradeshow
and Emporium this year," said Tracy
Phillips, project director of Blueprint,
in the release.
"The bold and eclectic brand cele-
brates the dynamism of diverse cul-
tures---an outlook that we at Blueprint
share. We look forward to hosting them
in Asia and expanding their reach into
Kaj s newest collection marries luxury
with the appeal of simple designs that
jet set from a relaxing resort setting to
fast-paced city life. For the discerning
woman, Tribu Sauvage juxtaposes bold
tribal infusions against a backdrop of
wild animal and camouflage prints. The
collection goes from everyday to evening
in jersey knits and indulgent silk blends
that gently hug the contour.
With a sound business strategy and
dynamic marketing tactics, Kaj is
focused on establishing a stable pres-
ence in Asian markets.
"I am excited yet I feel a sense of
responsibility to display the Caribbean
to these vast Asian markets," said Kevin
Ayoung-Julien, creative director of Kaj.
"This is a stepping stone for the
Caribbean to be at the fore of interna-
To the sophisticated woman who
confidently asserts her sense of style,
Kaj s newest creations deliver under-
Explore a haven of style with Kaj
Resort 13/14 at Blueprint. Visit Kaj
Designs at booth A15 and discover the
KajFAB safari of Tribu Sauvage.
• To learn more about the brand
send mail to email@example.com, call
(868) 639-6KAJ(6525) or visit
www.kajdesigns.net. Connect with
Kaj on Facebook at
tweet to @kajdesignsLIVE.
A promotional photo of a faux farmer brown dress. One of the designs from Kaj
Designs' resort collection.
A smart way to connect to
Alicia Keys concert in Paris
makes bold showing at Singapore's
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