Home' Trinidad and Tobago Guardian : May 24th 2013 Contents Friday, May 24, 2013 • Issue 89
Secret Sensations features a new,
patented technology, which creates a liquid
centre of gooey sauce, enveloped by Häa-
gen-Dazs ice cream. With a new and deli-
cious chocolate or caramel liquid heart that
explodes at the touch of the spoon, pleas-
ure will never be the same.
The Secret Sensations range comes in
two new flavours: Chocolat Fondant --
chocolate ice cream with small and soft
brownie pieces and a chocolate sauce cen-
tre, and Crème Brûlée -- crème brûlée ice
cream with small and crunchy caramel
pieces and a caramel sauce centre.
The new range is available in the 100ml
tubs as a twin-pack or individual units for
impulse purchase, in both flavours.
Secret Sensations has been developed in
a bid to capitalise on the 'indulgent treat'
moments that more and more consumers
are seeking as they opt to stay in rather
than eating out during the financial down-
The range has already seen success from
Sundae Fest will include a host of local and interna-
tional brands including Cold Stone creamery, Mama's
Homemade Ice Cream, Blue Bunny, Flavorite Supreme
Ice Cream, B's Homemade Ice Cream, Marble Slab
Creamery, Original Dairy Bar, B&M Homemade Ice
Cream, Mercer's Wine Ice Cream, Island Naturals Home
Style Ice Cream, Yogurt Land and many more.
Each Ice Cream brand will have an exciting, interactive
booth where they would be offering promoting, sam-
pling as well as selling their delicious products to patrons
at discounted prices. Each patron will receive a free ice
cream upon entry into the event.
The 2013 Sundae Fest Ice Cream Festival will truly be
the ultimate Ice Cream lover's experience and not one to
be missed if you have a sweet tooth for the creamy, rich,
frozen treat. Sundae Fest will bring back the memories
of taking turns churning that faithful ice cream pail on
Sunday evenings and the childlike excitement of hearing
the music of the ice cream truck coming into your neigh-
And if this event couldn't get any better, there will be
many fun and exciting activities for everyone to partici-
pate in including storytelling, puppet shows, magic
shows, face painting, balloon artists, children's charac-
ters, bouncy castles, a picnic area, play park, arts and
craft area, a house of cakes, karaoke, Wii games, me-
chanical bull riding, bazaar games, steelpan, rhythm sec-
tions, tassa and live performances.
Other event partners include Mario's Pizza, sponsors
of the Sundae Picnic area, and Dixee Crackers. Limited
advance tickets are priced at $80 for adults and $60 for
children (under 13) and can be purchased at all outlets of
Marble Slab Creamery, B's Homemade Ice Cream, Yogurt
Land and Original Dairy Bar. For more information about
this deliciously sweet event you can visit www.sundae-
fest.com or search for Sundae Fest on Facebook.
Scream for Ice Cream! That's the reaction that the
producers of the first ever Ice Cream Festival in
Trinidad and Tobago intend to create from children
and adults alike. Sundae Fest which is carded for
July 21 at the Hasely Crawford Stadium Training
Grounds, will create a fun and enjoyable setting for
ice cream lovers of all ages and types including
adults, parents, couples, teenagers and children,
within a safe and secure environment.
its launch in other markets such as France,
where the range was the number one
Ed Culf, Marketing Director at Häagen-
"Häagen-Dazs Secret Sensations is a
huge innovation. The patented technology
which gives Secret Sensations its innova-
tive 'heart' of sauce alongside two new
and exciting flavours, is set to create real
excitement and buzz amongst consumers.
The range will help ensure Häagen-Dazs
is chosen by consumers as an indulgence
or dessert for special 'treat' moments, in
addition to the traditional ice cream con-
Häagen-Dazs introduced its newest innovation, Secret Sensations,
to Trinidad and Tobago earlier this month at its Westmall branch at
the Falls at Westmall. Secret Sensations, the premium ice cream
brand's biggest product innovation in recent years, is anticipated to
transform the luxury ice cream category.
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