Home' Trinidad and Tobago Guardian : July 16th 2013 Contents B2
Guardian www.guardian.co.tt Tuesday, July 16, 2013
CAREER OPPORTUNITIES IN HOSPITALITY INDUSRTY
We are presently recruiting suitably qualified professionals to fill the vacancies in our Hotel
Sector Operations listed below. We are an equal opportunity employer who offers competi-
tive remuneration and excellent working conditions and on the job training in most posi-
tions. Must have International and Caribbean experience.
* General Manager
* Human Resource Manager
* Executive Chef
* Executive Housekeeper
* Restaurant & Bar Managers * Bar Managers
* Front Office Reservations Manager
* Rooms Division Manager
*APPLICANTS CAN ALSO APPLY IN PERSON DIRECTLY TO THE RESORT *
APPLICANTS ARE REQUIRED TO SUBMIT THEIR APPLICATION WITH PASSPORT PHOTO TO:
ONLY SUITABLE CANDIDATES WILL BE ACKNOWLEDGED
Want to run your own business?
Being an entrepreneur is a high-
risk, high-reward position. If suc-
cessful, you can end up working for
yourself with a team and product
you created. Sounds good, right?
Learning how to become an entre-
preneur is the first step to creating
a successful business (and being
your own boss).
1:Think of a great idea. Most
businesses start with one
compelling idea --- whether
it's a service people need, a product
that would make life easier, or some-
thing that combines both. Remem-
ber that ideas don't matter, it's what
you do with them that counts!
If a great idea comes to you, eval-
uate if it is realistic. Think of cost,
manufacturing time, and popular-
ity.Always be open to different ideas.
Ask and record if people would
actually buy the product.
Choose a topic or product that
you believe in. Your commitment
to your product is necessary for
motivating and maintaining long
hours, patience, and persistence.
After all, this could be the rest of
your life. Spend it doing something
you're proud of.
2:Know your target market
first. Before you spend a
penny, validate your mar-
ket. Who are they? How many of
them are there? What are their
Brainstorm a list of things like
places they shop, things they like,
and things you like. Narrow the list
down to about three items, keeping
cost, manufacturing time, and pop-
ularity in mind. Find the easiest,
most realistic product you can offer.
3:Write a business plan.
Include details and
descriptions, and plan
everything out realistically. Take
your time and evaluate your product
at each section. The sections of a
good business plan include:
Product description: develop your
product. What will it look like?
What materials will you need? Make
your product eye-catching.
Market Analysis: Who is your
market? Where do they shop?
Where are they located?
Competition: Who is your com-
petition? What are their strengths?
How will you beat them?
Marketing: How will you market
your product? What kind of image
do you want to display? Where will
you advertise? What is your tagline?
What is your packaging like?
Sales: Where will you sell? How
will you get your customers to buy?
When will you sell? What is your
estimated sales forecast?
Manufacturing: How do you
make your product? Explain this in
detailed steps. What materials do
you need to make your product?
When and where will you manu-
facture? What is your COGS (cost
of goods sold)?
Finance: how much money do
you need to start your business?
What is your gross profit?
4:Get investors. Pitch your
idea to any potential
investor to get money to
start your company. If you have a
good idea, they will love to invest
their money in your company.
Make a PowerPoint presentation
(or something of the sort) explaining
why your product is the best,
including each part of your business
plan in the presentation.
Tell them how much your esti-
mated gross profit is and how much
percentage of that they will earn in
interest. Many VCs (venture cap-
italists) are not set up to make you
successful. A wonderful success for
you might be to earn $80,000 a
year doing work you love.
Starting small and pleasing a
small number of customers at first
is a high-probability way to get
there. A VC will not allow such a
success to happen, because a VC's
strategy is to become a billionaire
by rolling the dice on many low-
probability but potentially gigan-
tic-returning businesses. The price
you pay for taking on a VC is con-
trol: control of your dream. If you
can get the business started without
spending a lot of money, that might
be your best route.
In addition to knowing the finan-
cial needs of your upcoming busi-
ness, it's a good idea to know your
own. You may be your only investor
for a while--knowing what you can
and cannot handle is key to avoiding
getting in over your head.
Making It Happen
1. Sell. Sell and distribute your
product. If you're getting revenue,
then you're in business. You're test-
ing your theories about the market,
you're finding out what really works
and what doesn't, and you're getting
fuel for more ideas and improve-
ments. If you're not getting revenue,
then it's all in your head.
2. Network. Hang out with entre-
preneurs from businesses you want
to emulate. By meeting entrepre-
neurs socially, you gain contacts and
hear about opportunities.
Learn how entrepreneurs think.
Pick up their attitudes, their nose for
opportunity, their willingness to explore
every idea (and its opposite---they know
that both often work), and the great
diversity in their styles.
Don't stop in your neighborhood! A
good networker markets himself locally,
nationally, and online.
Choose a mentor. Someone who is
where you want to be in 5 to 10 years
can be a good resource to tap into. Cul-
tivate relationships with those who can
teach you things you'd never learn on
1. Spread the word. Say who you are
and what you do with conviction and
without apology. You have something
others want---let them know.
Embrace social media. Develop profiles
on Facebook, Twitter, LinkedIn, and
YouTube, in addition to creating your
own Web site.
Start the word-of-mouth rolling. This
may mean taking initial steps that are
less than ideal, but they will pay off long-
term. Offer bargains and tap into every
advertising outlet available.
2. Build up. Keep accurate customer
records, a clean set of updated books,
and a technology foundation. As your
business gets bigger, so will your duties.
Whether its business supplies or future
receivables to look forward to, stay organ-
ised. Maintaining accurate client records
will benefit you now and future owners
Think about your staff. As you refine
your needs, always keep in mind what
cuts and additions can be made. This
can also take unnecessary hours and
worry off your back.
3. Stay open and flexible. As your mar-
ket ages and evolves, so should your
product. If it's not working, evaluate
your strategy and yourself.
Your company may control you at
times (and not the other way around);
being open-minded and going with the
flow allows you to see opportunity and
not force your product into the proverbial
Staying on the cusp of your product
will keep you engaged and interested.
When unexpected challenges arrive, you
will be alert and ready to adjust your
path how you see fit.
How to become an entrepreneur
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