Home' Trinidad and Tobago Guardian : July 16th 2013 Contents B5
Tuesday, July 16, 2013 www.guardian.co.tt Guardian
From Page B4
16. Build a rock-solid reputation.
A good reputation is unquestionably one
of the home business owner s most tangible
and marketable assets. You can t simply buy
a good reputation; it s something that you
earn by honoring your promises. If you
promise to have the merchandise in the
customer s hands by Wednesday, you have
no excuse not to have it there. If you offer
to repair something, you need to make good
on your offer.
Consistency in what you offer is the other
key factor. If you cannot come through with
the same level of service (and products) for
clients on a regular basis, they have no
reason to trust you . . . and without trust,
you won t have a good reputation.
17. Sell benefits.
Pushing product features is for inexpe-
rienced or wannabe entrepreneurs. Selling
the benefits associated with owning and
using the products and services you carry
is what sales professionals worldwide focus
on to create buying excitement and to sell,
sell more, and sell more frequently to their
customers. Your advertising, sales presen-
tations, printed marketing materials, product
packaging, Web site, newsletters, trade show
exhibit and signage are vital. Every time
and every medium used to communicate
with your target audience must always be
selling the benefits associated with owning
your product or using your service.
18. Get involved.
Always go out of your way to get involved
in the community that supports your busi-
ness. You can do this in many ways, such
as pitching in to help local charities or the
food bank, becoming involved in organising
community events, and getting involved in
local politics. You can join associations and clubs
that concentrate on programs and policies designed
to improve the local community. It s a fact that people
like to do business with people they know, like and
respect, and with people who do things to help them
as members of the community.
19. Grab attention.
Small-business owners cannot waste time, money
and energy on promotional activities aimed at building
awareness solely through long-term, repeated expo-
sure. If you do, chances are you will go broke long
before this goal is accomplished. Instead, every pro-
motional activity you engage in, must put money
back in your pocket so that you can continue to grab
more attention and grow your business.
20. Master the art of negotiations.
The ability to negotiate effectively is unquestionably
a skill that every home business owner must make
every effort to master. It s perhaps second in impor-
tance only to asking for the sale in terms of home
business musts. In business, negotiation skills are
used daily. Always remember that mastering the art
of negotiation means that your skills are so finely
tuned that you can always orchestrate a win-win
situation. These win-win arrangements mean that
everyone involved feels they have won, which is really
the basis for building long-term and profitable busi-
22. Get and stay organised.
The key to staying organised is not about which
type of file you have or whether you keep a stack
or two of papers on your desk, but it s about managing
your business. It s about having systems in place to
Therefore, you wan to establish a routine by which
you can accomplish as much as possible in a given
workday, whether that s three hours for a part-time
business or seven or nine hours as a full-timer. In
fact, you should develop systems and routines for
just about every single business activity. Small things
such as creating a to-do list at the end of each
business day, or for the week, will help keep you on
top of important tasks to tackle.
Creating a single calendar to work from, not mul-
tiple sets for individual tasks or jobs, will also ensure
that jobs are completed on schedule and appointments
kept. Incorporating family and personal activities
into your work calendar is also critical so that you
work and plan from a single calendar.
24. Limit the number of hats you wear.
It s difficult for most business owners not to take
a hands-on approach. They try to do as much as
possible and tackle as many tasks as possible in their
business. The ability to multitask, in fact, is a common
trait shared by successful entrepreneurs. However,
once in a while you have to stand back and look
beyond today to determine what s in the best interest
of your business and yourself over the long run. Most
highly successful entrepreneurs will tell you that from
the time they started out, they knew what they were
good at and what tasks to delegate to others.
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