Home' Trinidad and Tobago Guardian : September 24th 2013 Contents B3
Tuesday, September 24, 2013 www.guardian.co.tt Guardian
From the moment it was announced
in May this year, the new Creative
Cloud model from Adobe, the creators
of most of the software that designers
and creatives use today, has caused
Okay, it s been more than concern.
Derek Schoffstall was so troubled by
the change that he created an online
petition (http://ow.ly/p58ng) to get the
company to reconsider the new busi-
ness model that s drawn 40,000 sig-
natures so far.
Unfortunately, that s far short of the
million plus new customers that the
company has reported for the new sub-
scription model for software licensing
that it s moved almost all of its products
to.So what is Adobe Creative Cloud?
What it is not, is some kind of wonky
Web-based version of its market com-
It s all the professional tools that the
company creates and maintains for its
customers offered as a new software-
as-a-service (SaaS) plan. And now, it s
the only way to buy the software outside
of a few boxes that may still be lying
around in stores.
You pay a fee that s based on how
much of the software you use, organised
into the bundles that the company has
traditionally created for its products,
download the applications and go to
The fee is either paid monthly or
annually and most independent cal-
culations suggest that there are small
savings to be had for users who make
use of most of Adobe s Creative Suite
For photographers, there didn t seem
to be any deals available for folks who
just wanted to work with Adobe s tri-
umvirate of photographer focused tools,
Bridge, Photoshop and Lightroom.
That changed earlier this month
when Adobe announced a new bundle
of Photoshop and Lightroom for a very
agreeable introductory price of US$9.99
per month (Bridge has traditionally
been bundled with Photoshop).
It s described as a special price, avail-
able until December 31 and available
to anyone owning a copy of Photoshop
going all the way back to the Creative
Suite 3 version.
Apart from the growing shortage of
boxed editions of Photoshop CS6 and
looming disappearance of Lightroom
as it goes SaaS, what else does a Cre-
ative Cloud subscription buy?
For feature conscious users, the most
compelling new development in this
new licensing model is continuous
upgrades. It s entirely possible that
Adobe may well dispense with version
numbers in favour of builds in a new
software development ecosystem which
makes it possible to add new features
once they are ready instead of waiting
to issue a major, monolithic update.
The Photoshop CC has already begun
to pull away from CS6, the last old-
school edition available, with the addi-
tion of some attractive focus and shake
correction features that seem designed
to lure photographers into the new
cloud subscription model.
From Adobe s perspective, it s an
important way to begin moving people
from casual Internet theft and toward
licensing these products. Cracked ver-
sions of Adobe s suite have already
appeared on download sites, but each
feature revision gives the company an
opportunity to break hacks and offer
new incentives to get legal.
But what s a photographer to do?
The whole pay to play thing raised
my hackles, I have to admit, and I
immediately bought upgrades to Pho-
toshop CS6 and Lightroom 5 the instant
it became clear that this was Adobe s
new direction. The company has created
a page to explain misconceptions about
the model here: http://ow.ly/p6faR.
The way I use image editing software,
I m in no rush to join the cloud solution,
but if Adobe proves more profitable
using this model, I ll eventually have
to shuffle along, shelving my software
boxes next to my buggy whips and
accepting the inevitability of change.
Promotional artwork from Adobe
for its new Creative Cloud
offerings. Image courtesy Adobe.
From Adobe's perspective,
it's an important way to
begin moving people from
casual Internet theft and
toward licensing these
products. Cracked versions
of Adobe's suite have
already appeared on
download sites, but each
feature revision gives the
company an opportunity to
break hacks and offer new
incentives to get legal.
Links Archive September 23rd 2013 September 25th 2013 Navigation Previous Page Next Page