Home' Trinidad and Tobago Guardian : September 26th 2013 Contents BG12 | NEWS
BUSINESS GUARDIAN www.guardian.co.tt SEPTEMBER 2013 • WEEK FOUR
Here in T&T, we know Sam-
sung as a manufacturer of
televisions and, more recent-
ly, as a major player in the
The company isn t fooling around with the
brand awareness that its line of Android-pow-
ered mobile phones and tablets has won it
and is ramping up its like of offerings in other
fields as well.
In Berlin earlier this month, the company
held two launches, the first for its latest
entrants in the mobile communications market,
a refreshed Galaxy Tab 10.4, a new, slightly
larger Galaxy Note and a daring new smart-
watch, the Galaxy Gear (read more about that
device here: http://ow.ly/p6yhV).
Style was the hallmark of the new mobile
products. The Gear is a spiffy looking device
sporting a very solid-looking aluminium chas-
sis.The new Note 3 and Tab sport a soft tex-
tured back cover that ships in ten colours with
stitching running along its outer border.
The style imperative for the new devices
doesn t stop with this new emphasis on the
feel of pleather, Moschino and Nicholas Kirk-
wood were announced as designers for new
accessories for the devices.
Software innovations for the tablet and
mobile phone include Air Command, which
pops up a wheel of actions and options around
the spot where the stylus firmly presses on
the screen and stylus-driven features that
expand what s possible in a digital screen
Draw a circle around content on the screen
of the device and it s captured to a new scrap-
book application. If it s a Webpage, a link to
the original source is saved within the new
Draw a box and a user chosen selection of
software appears ready for launching. Software
opened this way fills the box you ve drawn.
A calculator launched as an example resized
to fill the drawn box shape.
Samsung s enterprise focused Knox security
system for its Android-based devices is now
available commercially for anyone to use. Knox
apps are hardened against hackers and malware
and add a deeper layer of protection for busi-
ness data and sensitive personal information.
The new tablet and phone ship with a big
software bundle that includes Autodesk s
Sketchbook Pro, Evernote and Dropbox.
Among the ambassadors who will tout the
new Note 3 are Lionel Messi and Baz Luhrman.
Today, that launch roadshow comes to T&T
with the local launch of the Galaxy Gear and
Note 3, but make no mistake: Samsung has
deeper plans for local consumers.
In response to e-mailed questions, the com-
pany noted that it "has retained its No 1 posi-
tion in the global TV market for eight con-
secutive years by pioneering an innovation
each year, including cutting-edge displays, 3D
and Smart TVs."
Those innovations didn t stop at this year s
launch event in Berlin and the second launch
event, convened in an island of completion
among the hanging wires and unfinished booths
at the IFA Consumer Electronics show, Sam-
sung had carved out a room and expansive set
to launch household goods with an edge.
Samsung has been playing in this space
since launching its first refrigerators and wash-
ing machines in 1974 and now employs
60,000 people in research and development,
some of whom work in five elite lifestyle
research labs that are committed to designing
the future of home appliances.
In a series of introductions that included
a robotic looking Motion Sync Vacuum Clean-
er and the muted Bauhaus sensibility of the
Food Showcase FS9000 Refrigerator the
standout product was the new curved OLED
televisions that add a gentle wrap to the large
55- and 65-inch displays.
Those startling curved televisions would
have been a strong cap to an event that
brought award winning chefs to the table in
a new initiative called Club des Chefs, which
will bring these professionals into kitchens
to demonstrate new cooking techniques.
Then Samsung unveiled its new UHD tel-
evisions, displays capable of wrangling a 4K
video signal and pumping out to displays that
are available in a choice of sizes, from 85-
inch to 110 inches on the diagonal.
There are, unfortunately, currently no com-
monly available 4K signals or feeds, unless
you happen to be editing a feature film in
An Intelsat representative announced that
it would partner with Samsung to do the first
Ultra High Definition 4k video transmission
in Europe. The company had already done a
successful test in North America in June.
Until such transmissions become com-
monplace, even video from a BluRay source
will have to be upsampled by the televisions
(Samsung calls the technology its Quadmatic
Picture Engine) to fill the capacity of its new
UHD screens, which start at US$40,000 for
the 85-inch model.
With no such limitations, Samsung cheer-
fully filled these monster displays with 4k
images of wildlife on the prowl, lush nature
landscapes and close-ups of flowers that were
staggering in their crispness and colour fideli-
Time to buy
So when does this consumer conscious
country get to sample all these tempting
Responding to such questions, Samsung
offered the following statement.
"In an effort to expand and broaden its
offerings in the Caribbean, Samsung currently
has blueprints to open 31 retail locations
throughout the region over the next year.
"Aruba shall be the first store location to
open, followed by locations in St Maarten
and Dominican Republic soon after.
"In Samsung s new Brand Shops, the con-
sumer may experience, first hand, the most
Samsung to grow
story and photos
JK Shin, CEO and president of IT & Mobile Division at Samsung Electronics, introduces the
company's new mobile technology devices at Berlin's Tempodrom.
Journalists await the start of Samsung's launch of new mobile devices at the Technodrom in
BELOW: Samsung's Galaxy Gear tested by the author at the Berlin launch of the new
exclusive in all Samsung product
categories, as well as the advice of
a professional sales team."
Questioned about the company s
specific plans for its presence in this
country, Samsung responded that
it is "planning to expand our busi-
ness in T&T, and in order to do
that, we are training and hiring more
personnel. We are also including
products from all of our divisions
to our offer in the country."
Samsung fans should look out for
the introduction of Samsung Expe-
rience Shops, which have previously
been installed as small booths in
local malls for the company s new
mobile phones and tablets.
The company promises "first-
class service from our professional
sales team, especially trained on
these products" and will open a
Samsung Experience Shop in T&T
In an effort to expand and
broaden its offerings
in the Caribbean, Samsung
currently has blueprints
to open 31 retail locations
throughout the region
over the next year.
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