Home' Trinidad and Tobago Guardian : November 3rd 2013 Contents A31
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has revised Spain s outlook
upward from negative to
stable and affirmed the
country s ratings at "BBB."
The ratings agency says
Spain "has improved its
policy track record in 2012-
13," and that its balance-of-
within the eurozone is pro-
ceeding "at a faster pace
In a statement released
Friday, it says the effort
Spain has "made to date
should put the economy on
a surer footing."
Spain s economy grew in
the third quarter, confirm-
ing the end to the two-year
recession that has never-
theless left the country sad-
dled with a staggering 26
per cent unemployment
The government admits
that while the recession
may have technically ended
it could take years for Spain
to recover from the eco-
nomic crisis, which began
with a real estate sector col-
lapse in 2008. (AP)
Trinidad and Tobago-born Anthony
Phills has entered the world of publish-
ing in an unconventional way. His Cari-
com Commerce Magazine, launched almost
a year ago, is not in a traditional print format
but is an app that can be downloaded on
iPad and Android tablets.
Phills, who spent several years in Canada
but now lives in LA, was in the land of his
birth last week for Animae Caribe where the
spotlight was on his innovative work.
"The magazine has been around since 2012
and the genesis was in July when we were in
Jamaica. It was my idea as we were in Jamaica
at a Jamaica Fest Concert.
"A business person had approached me for
financial assistance and it got me thinking.
When I returned to LA, I got the bright idea
to start a magazine to showcase people with
products in the Caribbean islands that can be
exported abroad," he said.
Phills explained that Caricom Commerce
promotes business people and products from
the region to the Caribbean diaspora, as well
as international clients.
Past issues have featured the Caribbean
presence at the Toronto Film Festival and busi-
ness opportunities in the Bahamas.
Phills said he got the help from family, then
started working on building applications that
would allow the magazine to be downloaded
"I got help from my brother, a writer, and
sister who is a project manager and a business
person in Jamaica to get our first issue off the
ground in December," he said.
That initial effort cost him between
US$50,000 to $75,000 and Phills admitted
that he had "to put my money where my
"Apart from the writing of the content there
is the programming of the app because we
are on the iPad and we are on the Android,
that is what makes it so expensive. I did not
go to the bank, I financed this from my pocket,"
Phills said in the past he had approached
investors about coming to the Caribbean but
they were reluctant because of stereotypes
about the region. If it did not have to do with
the beaches nobody wanted to know about
it. But I told myself there is money in
this region," he said.
Phills magazine features
entrepreneurs with unique
products or those who take
traditional products and
market them in new ways.
"So we featured Omar
Lewis at the T&T Ani-
mation Festival. He took
a colouring book for chil-
dren and the Government
gave him money to make a
movie of it.
"I would like to take this
colouring book and movie
and give it a digital format for
the Caribbean. I will build it
for the Android and Apple
iPad," he said
that the aim is to have Caribbean content
"But we do not have that here
in the Caribbean. Apple has
over one million applications,
and if you look for how much
of that is Caribbean it is very
few, less than 50.
"I am producing this
magazine so people will
know where to get the
content, so if I have the
help of Government fund-
ing then I can develop the
app for the colouring book
and give it to any child for
free from the Caribbean. It is
not just a colouring book but
tells a cultural story of the
Phills said he decided to release the magazine
as an app for tablets rather than a Web site
because "it talks the language of the world
"That is where they are gathering their
information and I could not find anything
from the Caribbean doing this.
Many people boast of having a magazine
but they take the pages, scan them and then
put it on an iPad. That is not delivering an
experience," he said.
He said the subscription price of US$20 a
year is lower than what people would have to
pay in the United States.
"This is strictly a digital app someone can
download from iTunes or you download from
"This is specifically for a tablet, so when
you buy your tablet you will have Caribbean
content on it with regard to business infor-
mation. You download it and in the store sec-
tion you download it for US$20 per annum,
or each edition for US $3.99," he said.
Phills said less than 100 people living in the
Caribbean have subscribed to the magazine
so far, but hundreds of people from the
Caribbean diaspora have subscribed.
He said he is not yet making any money
off the project and it is a long term project.
"It is not break even as yet as it is technology.
I am not looking at the numbers as yet. My
mission is to be in this for the long term and
to make a difference," he explained.
One of the projects Phills is working on for
the immediate future is a Caribbean recipe
book in digital format.
"The Caribbean has great foods. So you
have a recipe and pictures of shark and bake
and I build the app and spin it around on the
screen and when it is clicked on you get the
"Then people can order it from anywhere
in the world. It is something I would like to
work on with the Ministry of Trade," he said.
Phills believes Caricom Commerce Magazine
"We are not your standard magazine. We
are here to help and guide Caribbean busi-
nesses. When people from around the world
want to know about the Caribbean they will
read our magazine. We want to highlight the
Caribbean as the best place in the world," he
Fitch Ratings revises Spain's outlook up to stable
Trini innovator promotes
Caribbean with an app
"This is strictly a digital app someone can download from iTunes or you download
from Google Play. This is specifically for a tablet, so when you buy your tablet you
will have Caribbean content on it with regard to business information. You download
it and in the store section you download it for US$20 per annum, or each edition for
US $3.99" ---Anthony Phills
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