Home' Trinidad and Tobago Guardian : November 8th 2013 Contents A51
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The West Indies Cricket Board
(WICB) plans to make the regional
Super50 tournament a marque
event but it will take a herculean
effort by the powers at be to match,
let alone top the very popular
Caribbean Premier League (CPL).
CPL has an advantage being of
the 20-over format, while the WICB
will have to work feverishly to make
the fans come out to make the 50-
over format as popular. These days
with time being a serious factor in
busy lives, a three-hour at the park
looking at cricket is very attractive,
expecially if the matches are played
The general consensus is that the
inaugural season of the CPL has been
a resounding success.
The season that came to an end
in August with Jamaica Tallawahs
facing Guyana Amazon warriors, saw
rabid cricket fans filling seats from
Guyana to Jamaica, Trinidad and
Barbados and drew praise from none
other than West Indies Cricket Board
president Dave Cameron.
"The support of the Limacol CPL
by the West Indian fans has been
overwhelming and this is evidenced
by the sold-out crowds at each and
every match so far. That says to me
that the interest and passion for the
game is still there, and it s our
responsibility to continue to nurture
that love, which is what the CPL is
all about," said Cameron.
"In addition, the entire world has
come to play through the global
reach and appeal that the tourna-
ment has achieved. The combination
of some of the best regional and
international T20 players with the
amazing carnival, party-like atmos-
phere for which the Caribbean is
renowned has turned the eyes and
ears of the world to our shores, and
we could not be more pleased about
Even more important, the inau-
gural season of the CPL has been a
commercial success as well. For years
the WICB has staged regional tour-
naments before empty seats and
with little or no sponsorship support.
The CPL has changed that.
"It s a truism to say that with
West Indies cricket, responses have
been rather sparse over the past
decade. If you look at our commer-
cial programme, we have sold it out
and we have a number of great
Caribbean brands that have sup-
ported us," said the CPL s 43-year-
old commercial director Jamie Stew-
art. "We ve got some brands that
are new to cricket, brands like
Guardian, who ve never sponsored
before, Courts, who have never
sponsored before, as well as having
cricket heritage brands like Scotia-
bank, Busta and Digicel, of course.
Limacol came like a bolt from the
blue for everybody and they have
been terrific for the league in a num-
ber of ways, and they have really put
their weight behind it. So commer-
cially, it has far exceeded anyone s
Now the WICB has gotten a spon-
sor in the form of the T&T Govern-
ment. As they have decided through
the Ministry of Tourism to sponsor
the Super50 for the next three years.
In order to make this a success
one would measure the attendance
at the games and the WICB s mar-
keting committee would have to
come up with novel ideas to bring
people through the turnstiles.
They would have to look at the
CPL model and look at strategies
they used to bring fans to the games.
They would also have to probably
partner with officials from the CPL
to assist in making the Super50 a
success as well.
During the CPL 2013, the organ-
isers involved players and team offi-
cials in marketing strategies and this
assisted in bringing fans through the
gates. A look at the T&T Red Steel
and at matches in Trinidad saw
active involvement from players and
even manager Colin Borde, to get
fans through the gates.
The fans came and the party was
excellent. The WICB is hosting
matches in Trinidad just before the
Carnival period and they would be
looking to maximize the Carnival
period as fans coming in for the
greatest show on earth would also
indulge in cricket viewing.
It is big task but the key for the
WICB may be to look in the direction
of the CPL model and even get some
of their officials on board to make
it a success.
LONDON---Tottenham, Fiorentina and Red
Bull Salzburg made it four group wins out
of four in the Europa League yesterday to
qualify for the knockout phase with two
games to spare.
Record-signing Erik Lamela scored his first
Tottenham goal before winning the penalty
that Jermain Defoe converted to clinch a 2-
1 victory over Sheriff Tiraspol in Group K.
In Romania, Fiorentina won by the same
score at Pandurii Targu Jiu after Matos Ryder
and Borja Valero scored for the Group E leader,
while second-place Dnipro of Ukraine
advanced by beating Pacos Ferreira 2-0.
Two teams are also through already from
Group C, with leader Red Bull Salzburg win-
ning 3-1 at Standard Liege and Esbjerg edging
Valencia went to the top of Group A with
a 3-2 win over St. Gallen, and will advance
to the last 32 along with Russian side Rubin
Kazan, Dnipro of Ukraine, and Ludogorets of
At White Hart Lane, Lamela finally made
his mark more than two months after joining
from Roma for up to 35 million euros ($47
The 21-year-old Lamela has been used
sparingly by Andre Villas-Boas and is yet to
start an English Premier League game for
Spurs but he showed his attacking prowess
against the Moldovan champions.
Lamela knocked home the opener from
close range on the hour before being tripped
shortly afterwards in the penalty area, Defoe
scored from the penalty spot in the 67th.
Although Ismail Isa struck a late consolation,
there was no comeback to deny Tottenham
a fourth straight Group K win.
Tottenham will have to wait to confirm its
status as group winner after second-placed
Anzhi Makhachkala beat Tromso 1-0 in Nor-
In Group A, late goals from Pablo Piatti
and Sergio Canales helped Valencia come
from behind to beat 10-man St Gallen 3-2
in Switzerland and replace Swansea as leader
after the Welsh side drew at Kuban Krasnodar.
WICB has to
to top CPL
Red Steel manager Colin Borde was integrally involved.
Fans packed the cricket grounds throughout the region.
Lamela steers Tottenham through in Europa League
PHILADELPHIA---Joe Frazier s statue
has found new life on the two-year
anniversary of the former heavyweight
champion s death.
Frazier s statue was set to be erected
by spring 2014 at an entertainment com-
plex near Philadelphia s three sports sta-
diums near the now-demolished Spec-
trum, an arena where he fought.
Plans to place the Frazier tribute in
the same complex that is already home
to the statues of NBA great Julius Erving
and the Stanley Cup champion Broad
Street Bullies were sidetracked when the
sculptor commissioned by a city panel
to create the statue, Lawrence J Nowlan,
died in August.
Philadelphia sculptor Stephen Lane
has picked the project off the mat and
was selected to create a piece that should
be finished by the end of next year.
Frazier died on November 7, 2011 after
a brief battle with liver cancer at the age
of 67. (AP)
Frazier statue finds new life 2 years after death
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