Home' Trinidad and Tobago Guardian : November 19th 2013 Contents Nicole Phillip-Greene carries a
bit of everything that s brought her
to this place in her life. Her three
children have given her the sub-
stance and curves of a modern,
attractive mother, her dimpled
smile probably still makes her hus-
band a little giddy and there s a lot
of geek left in her intent eyes and
the serious spectacles that they peer
"I m a tech person who writes,
and I m into crafts," says Phillip-
Professionally, she s an IT strategy
specialist who worked her way up
from a start as a technician to
become part of executive strategy
and planning teams.
Except for one six-month stint of
full employment, she s been a con-
sultant since 2009, but now she s
thinking much harder about her first
love, blogging about being a mother
in Trinidad and Tobago.
Nicole Phillip-Greene became the
local franchise contributor to the
Macaroni Kid Web site in 2010 after
taking to blogging seriously in 2009.
Macaroni Kid was an established
franchise, and she worked hard to
turn it into an impressive local
resource for parents.
It was after working with a group
of parents on the Continuous Assess-
ment Component of the SEA that
she became truly heartened at the
possibilities that a group of impres-
sively apolitical, results-focused par-
ents could bring to addressing their
concerns about the planned change
to the local education system.
Her focus is now on the blog,
most recently, its companion mobile
app, Mom s the Word, now available
for Android and in the Apple soft-
ware review process awaiting release
Work on revamping the Web site
began in late 2012, but she really
began to turn up the heat in early
Her Web site analytics showed
that 40 per cent of her visitors were
coming from mobile platforms. This
was an IT problem to solve, and well
within her capabilities.
Mom s the Word is meant to be
a distillation of the Web site for
mobile consumption, a collection of
resources, reviews and commentary
that offer tips and information to
parents keen to more capably guide
their own children.
It s some distance from the cor-
porate Nicole Phillip-Greene, strug-
gling with a challenging pregnancy
with her third child who had her
wake-up call in a meeting when she
was told, quite clearly, that family
comes third, after business and team.
"It was a difficult pregnancy, and
I had to fight a lot. I was sick through
a lot of it. After that I really began
to think, What do I really want to
Now she knows, and all she has
to figure out is how to marry that
satisfaction with income.
Her focus group is mothers 30
and older, though there are a couple
of grandmothers as well.
Her biggest ambition with the
Web site and the app, however, is to
start and sustain relevant conversa-
tions, something she has been doing
all along anyway.
"I love to write and this, I ve
realised, is what I really want to do.
I put stuff out there and I get
responses and I learn from it all. I
would do this for free, but I hope to
bring those quiet voices of decision
making together with the people
who sell the stuff they need from
day to day."
"There are so many points of
intervention, home making tutorials,
advice about home repair. If busi-
nesses got more involved in their
customer s experiences, they would
sell a lot more."
Unfortunately, some of the busi-
nesses she s approached see her ideas
as easily plucked fruit and choose
to run with the concepts and pro-
motion on their own.
Those meetings have left Phillip-
Greene disheartened, but more deter-
mined to build a brand that s a desir-
able one to partner with.
She s banking on authenticity and
honesty to win through, not to men-
tion her own, every personal expe-
riences as a mother with three chil-
dren to inspire, guide and entertain.
"There s no conversation any-
where about these experiences and
it s a real and sizeable market. I want-
ed to find a place to tell those stories,
so I built one."
Tuesday, November 19, 2013 www.guardian.co.tt Guardian
The digital parent
• Read an expanded version of
this column online here:
Nicole Phillip-Greene in her newest IT space, a computer in the living room
of her Petit Valley home. PHOTO: MARK LYNDERSAY
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