Home' Trinidad and Tobago Guardian : November 22nd 2013 Contents A51
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ZURICH---FIFA says World Cup ball
supplier Adidas has extended its spon-
sorship to 2030.
The deal, announced yesterday in
Moscow, will eventually complete a 60-
The value was not disclosed, though
FIFA top-tier sponsorships are currently
estimated at about $100 million per four-
year World Cup cycle.
Adidas will provide the "Brazuca" ball
next year in Brazil after the much-crit-
icised "Jabulani" was unpopular with
players at the 2010 World Cup in South
Adidas is among six top-tier FIFA
World Cup partners.
Coca-Cola and Hyundai previously
extended their deals through 2022. Sec-
ond-tier sponsor Budweiser is also signed
FIFA earned $1.072 billion in marketing
revenue from the 2010 World Cup.
Twenty-six years after welcoming eight
children to his first training session at
Goodwood Park, Dion La Foucade, one of
the country s most respected youth football
coaches, has made a life changing decision
to close his La Foucade Soccer Clinic to
pick up a coaching job in the United States.
La Foucade who started from the humble
camp located between his home in Carenage
and his alma mater, St Anthony s College
before growing into a household name, finally
parted with thousands of students, parents,
friends and colleagues, ahead of his voyage
for Boulder, Colorado, on Tuesday, for a stay
of at least three years.
The new role for the popular benign dis-
ciplinarian is to lecture and grade the 350-
400 coaches responsible for the thousands
of young charges at Colorado s largest football
academy, FC Boulder, a feeder for MLS club
Colorado Rapids. His job description - direc-
tor of coaching education, also dictates a
focus on the professional and scientific devel-
opment of the club s coaches and players.
The opportunity to become an instructor
at Boulder stemmed from a number of La
Foucade s trips to conduct camps and sem-
inars in the state, as well as his accommo-
dation of a Boulder team in T&T late last
year which shaped an even closer relationship.
La Foucade was subsequently on the receiving
end of dozens of letters of appreciation from
both the parents and their child footballers,
who returned to the United States with
countless stories to tell.
Perhaps La Foucade s regimen of humility
and excellence, together with Boulder s eye-
opening visit to T&T and their self-effacing
friendly football match with the Youth Train-
ing Centre during their stay, was a strong
indication of Coach Dion s understanding of
holistic youth development.
Many have eagerly awaited his official
arrival at Boulder, but many more back home
remain stunned by his decision to close up
shop after nearly three decades as an icon
of Goodwood Park. La Foucade acknowledged
it was a difficult choice to make, particularly
for the children, but an important one for
both him and his country s growth in football.
He said not many have been understanding,
but he understood that.
Apart from the major climatic difference,
it may not be a tough transition for La Fou-
cade, who is anything but a shy person. But,
he will miss his family and close friends, the
players and parents, all of whom he has
developed a relationship with through his
He made sure to mention: "I will also miss
the Trini foods."
"More so", La Foucade added, "I ll miss see-
ing them develop into well rounded disciplined
citizens of our country."
La Foucade estimates that over 25,000 boys
and girls have passed through his clinic through
the years. That number includes those who
attended holiday camps, which he has hosted
as many as three times in 12 months, in
between his regular clinic sessions. His camps
have attracted youth coaches from some of
the biggest names in club football including,
but limited to, Manchester United, AC Milan,
Internazionale, Liverpool and Birmingham
All of the camps, according to La Foucade
was an opportunity to expand in his standard
as a youth coach and to motivate and bring
joy to his football fanatics. However, he could
not recall a camp from which he made a profit.
"The camp would cost on average $350,000,
and I didn t make it back but they were a big
investment. I loved the joy it brought to the
children, hearing that they had the time of
their lives," he said.
Now, at 43 years of age, his investments
have reaped rewards, both directly and indi-
rectly. Needless to say, La Foucade s resume
could make many an academy owner take
notice. Among his qualifications, La Foucade
is equipped with licences from Fifa, Concacaf,
CFU, UEFA, the Brazilian Football Academy,
the United States Soccer Federation, the
National Soccer Coaches Association of Amer-
ica, the Dutch Football Association and the
T&T Football Association (TTFA). La Foucade
was also recognised by the (then) Ministry of
Sport and Youth Affairs in 1998 as coach of
However, his career undoubtably had its
ups and downs. One notable dark moment
came in 2002, when La Foucade was contro-
versially removed as head coach of the men s
national Under-17 team after all of four months,
for alleged political involvement stemming
from a team selection. For those who were
not aware of the actual reasons for his dis-
missal, they may have misjudged him and his
ability as a coach.
Asked what other challenges he faced in his
profession, La Foucade said, "The most difficult
experiences for me as a coach are when parents
failed to understand that proper development
takes time and that there is a science and
methodology involved in developing top play-
ers. Some of the parents and coaches
La Foucade legacy alive
Former Tottenham Hotspur manager Harry Redknapp, left, with Dion La Foucade, during the latter's visit to the English Premier League club's
training ground in 2009.
FIFA, Adidas extend WCup sponsor deal
Continues on Page A52
...although 26 year-old clinic closes
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