Home' Trinidad and Tobago Guardian : December 12th 2013 Contents A21
• Twitter: @GuardianTT • Web: guardian.co.tt
Local consumers can look forward
to almost immediate access to new
innovations from technology-giant
Samsung, now that the company has
established a Samsung Experience Store
at Gulf City, San Fernando.
The specialty store, which opens today,
will carry Samsung s full range of prod-
ucts, devices and accessories.
Michelle Alvarez, project manager for
the Samsung Experience Store, Latin
America, told the T&T Guardian: "We
will definitely try to do it the same day.
That s our plan. Whenever we launch a
project, we try to do a global launch. If
not the same day, the same week, but
that s our plan.
"We don t want people to think of our
store as a place where they can just buy
a product. It s about the experience. We
want them to go there and interact with
the product. They can actually see for
themselves how it works and what each
product has to offer."
The new store is the result of a part-
nership with local distributor, Cell Master.
Alvarez would not reveal the cost of set-
ting up the store, but said the initial
investment was shared.
T&T is the fourth Caribbean territory
in which tech giant has opened a select
store. The first Samsung Experience Store
opened in Aruba in April, followed by
stores in the Dominican Republic and
It took just under five months to plan
and set up the specialty store in T&T.
Alvarez was in T&T in August to nego-
mended for the store.
Jorge Lopez, Samsung s regional mobile
product manager for the Caribbean, said
the decision to open a specialty store
comes from market research which guides
the company to regions where demand
for its product showed sustained growth.
He said the Samsung Experience Store
is not about promotions, but rather about
teaching and educating customers on
purchasing products and making better
use of devises.
"At the store, Samsung representatives
will help you make the right decision.
For me, it s an excellent project, because
my needs are different from your needs.
Maybe the Note 3 will be excellent for
me, but not for you. In that case we have
the S4, or one of the other models. This
is the value aspect that we add in our
Samsung Experience Store," Lopez
He said a secret consumer survey
showed that the local appetite for Sam-
sung s products and solutions is insa-
Responding to questions about making
products more affordable and the poten-
tial of such a decision to widen its con-
sumer net, Alvarez said: "Just because
it is a Samsung store doesn t mean it
will be premium priced. The prices that
we will have will be really competitive
in the local market. Whatever you find
at another store, you will be able to find
it at a competitive price in this store."
The Caribbean s contribution to the
growth of Samsung has surprised the
company s executives, Lopez said, and
T&T and the Dominican Republic are
driving the technology giant s growth in
"That means the Caribbean business
for us is becoming one of our most
important business in Latin America.
Why is Samsung investing in this store?
Because we believe it is a really good
market. The market is growing really
fast. The people are loving the technology.
Samsung s attractiveness to the consumer
was its focus on innovation and under-
standing consumer needs," said Lopez.
Software developers, journalists
and innovators with an interest in
technology and transparency will
benefit from a one-day open data
workshop taking place today at the
Kapok Hotel, Port-of -Spain, from
The event, hosted by the T&T
Extractive Industries Transparency
Initiative (TTEITI), will use data pub-
lished in the first TTEITI report, pub-
lished on September 30.
The report contains details about
the way the energy sector operates,
and reveals for the first time the indi-
vidual payments made by oil and gas
companies---both private and state---
to the Government on an annual basis.
"Open data is an approach to pro-
mote the ideal that certain data should
be freely available in formats that
allow anyone to use and republish as
they wish, without restriction. In this
workshop, we ll be discussing the ben-
efits of open data in improving trans-
parency and accountability in gover-
The workshop is part of TTEITI s
roadshow designed to share the con-
tents of the first report with the public.
opens doors in T&T
Open data session kicks off TTEITI roadshow
WEST MALL DECOR
Christmas is a time for shopping and the folks the Falls,
West Mall, Westmoorings left customers in awe with this
year's innovative design. PHOTO: ABRAHAM DIAZ
Links Archive December 11th 2013 December 13th 2013 Navigation Previous Page Next Page