Home' Trinidad and Tobago Guardian : December 19th 2013 Contents BG22 | NEWS
BUSINESS GUARDIAN www.guardian.co.tt DECEMBER 2013 • WEEK THREE
The Advertising Agencies Association of T&T
(AAATT) has a new president in Ronald Murray.
Other members of the new executive are vice-
president Glen de Verteuil, treasurer Fernan de Gannes
and secretary Giselle Donawa.
Murray and other members of the AAATT were
elected at the advertising body s annual general meet-
ing, which was held on November 20 at Kapok Hotel,
The Inter-American Develop-
ment Bank will receive bids for
construction of the Malabar and
San Fernando wastewater treat-
ment plants on January 29 next
year, IDB project team leader Evan
Cayetano told BNamericas.
Construction of the two waste-
water treatment plants is part of
a US$547 million three-phase pro-
gramme to improve environmental
conditions in the area by reducing
uncontrolled discharges of untreat-
Later stages involve integration
of sewage networks and expansion
of collection systems.
IDB will award the tender by
April 2, 2014, and construction is
expected to start by May 21 the
The two plants should be oper-
ational by 2015 and will provide
100 per cent wastewater treatment
for the Malabar and San Fernando
(Business News Americas)
AT LEFT: Executive members: Ronald Murray,
president, left, Glen DeVerteuil, vice president;
Fernan De Gannes, treasurer; and Giselle Donawa,
new head of
Bids for T&T US$547m wastewater
treatment programme due January
There were two tiers of crowds gathered out-
side of Samsung s new Experience Store in Gulf
City, La Romaine, last Thursday.
Invited guests huddled inside the black velvet
rope, listening to Elias Kabeche, Samsung s vice-
president of sales and marketing for Samsung
Latin America, explain the rationale for the new
store while curious mall visitors waited for a
chance to find out what goodies awaited with-
in.Both groups would have had to wait until the
weekend to find out what that experience would
really be like because most of the product intend-
ed to fill dozens of rows of waiting display hooks
was still being cleared through T&T Customs
By now, the phones and tablets will be on
display and Samsung s new store will be busy
welcoming customers interested in what the
company has to offer local consumers.
"The store is here to sell the experience," said
Jorge Lopez, regional mobile product manager
for the Caribbean.
"Users can come in and touch and feel the
devices, get a sense of how they work and what
they can do."
"It s like buying a car," adds Michelle Alvarez,
who is responsible for setting up the Samsung
Experience Stores (SES) in the Caribbean and
"You don t buy it on the Internet."
Some people do exactly that, but most folks
still like to take a car out for a spin first to see
if it s the right fit for them.
The new SES stores are designed to duplicate
that experience for users interested in the com-
pany s technology.
This was the fourth store opening for Samsung
in the region, after store openings in Aruba, the
Dominican Republic and Jamaica.
"What s the difference between the large
Samsung note and a similarly-sized tablet?"
"This is where you can find out. Eventually,
every store in the Caribbean will carry everything
that we offer."
That won t include the company s household
products or new large screen televisions, though,
since Samsung does well selling those through
traditional retail channels.
The new stores will offer the very newest
devices, such as the new Home Sync system,
a 1TB network-attached storage device running
Android that connects televisions, tablets and
smartphones into a quite intriguing mesh for
personal media files.
Samsung s smartphones and tablets can act
as remotes for the device which pushes content
to large screen televisions as well as play video
and music on the screens of mobile device users.
"And we have Justin," says Michelle Alvarez,
reminding Jorge Lopez of the dedicated trainer
who will be coaching all of the store s employees
on the fine details of all the capabilities of the
All staff will be trained to do level one service,
handling software upgrades and setting up
phones. More detailed repair work will be handled
by a local service centre and loaner phones will
be available to customers who will be without
devices under warranty repair.
All the phones and call-capable tablets will
be offered unlocked at the new Samsung SES
store, though bMobile has a partner role in the
new store to offer carrier services to new cus-
The new Gulf City store will begin offering
80 per cent of the Samsung mobile device prod-
uct line, and its growth will depend on market
It s a big win for mobile users in south
Trinidad, but the question was asked repeatedly,
when does north Trinidad get its SES?
"The next store will be near the capital,"
Michelle Alvarez offered with a guarded smile,
glancing at Jorge Lopez.
Taking the cue, Lopez smiled broadly and
added, "Between March and June, 2014."
Samsung introduces an experience
Jorge Lopez and Michelle Alvarez of Samsung at the company's new Experience store in Gulf
City. PHOTO: MARK LYNDERSAY.
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