Home' Trinidad and Tobago Guardian : January 16th 2014 Contents BG14 | COMMENTARY
BUSINESS GUARDIAN www.guardian.co.tt JANUARY 2014 • WEEK THREE
Update your job
search for 2014
While many of us have hunkered down to
wait out the recession, the job market has
changed. To succeed in a transformed job
market, know what you re really worth.
Research the salary you can realistically com-
mand - it may, unfortunately, be less than
you expect. (The recession led to little or no
increase in pay; there was actually wage defla-
tion during this period.) Helpful resources are
PayScale and Glassdoor. If you want to be
sure, ask a headhunter or talk to people in
your professional association. Next, make sure
you re not using old-fashioned search tech-
niques. In the last five years, job boards have
gone the way of newspaper ads. Now, recruiters
proactively use social media to identify potential
candidates instead of waiting for resumes to
come in. If you don t have a social media pres-
ence - on LinkedIn, Twitter or your own Web-
site - you may not get noticed.
(Source: "Update Your Job Search" by Priscilla
Introverts, build your
While many ways to establish your brand
are weighted toward extroverts---for example,
taking leadership roles in professional asso-
ciations, starting a conference or embracing
public speaking---introverts, too, can build
connections and develop their personal brands
while respecting their natural tendencies.
Social media. This
is an area where
introverts, who thrive
on quiet contempla-
tion, have an advan-
tage. By writing a
blog, for example,
you can take time to
thoughts and engage
in real dialogue on
around the strength
of your ideas.
nections. If you re
more comfortable socialising one-on-one than
in bigger groups, connect with one person at
a time. Ask a new person from a different
office or department to lunch once a week,
and you ll build a robust network on your own
Subtle cues. Small things can establish your
personal brand without a word: Simply placing
diplomas or awards on your office walls can
reinforce your expertise to others.
(Source: "Personal Branding for Introverts"
by Dorie Clark)
Embrace the power
Extroverted behavior can be more effective
in business when tempered with restraint. To
practice more restraint, and stay focused on
the things that really matter, try these meth-
Delegate, don t command and control. Effec-
tive leaders understand how to motivate with
just enough direction that their people feel a
true sense of ownership. Micromanagement
occurs when your desire to act overwhelms
the need to lead.
Consider quality over quantity of voice. We
all know the rare individual who does not talk
often, but when she does, everyone listens.
There is tremendous power in increasing one s
listen-to-talk ratio and choosing the right
moments for expression.
Always leave them wanting more. Consider
cutting your meeting time by around 20-30%
to make sure you focus on the right things
first, and to understand that your goal may
be to have them wish for more time, or be
motivated to follow up.
(Source: "The Power of Restraint: Always
Leave Them Wanting More" by Anthony K
Listen even though your
When good communicators fail to hear each
other, it s often due to a mismatch of styles.
To someone who prefers to vent, someone
who prefers to explain seems patronising;
explainers view venters as volatile. Remember
that your conversational partners do have
something important to tell you - even if
they re not communicating it well. While they
talk, focus on their left eye. Remain patient.
After they finish talking, say to a venter, "I
can see you re really frustrated." To an explainer,
say, "I can see that you really had a lot that
you had to say." Then continue, with either
type, to reframe the conversation by defining
practical long-term, short-term and ASAP
follow-up steps. Handling the conversation
this way will enable you to remain cool, calm,
collected and communicative.
("How to Listen When Your Communication
Styles Don t Match" by Mark Goulston)
TIPS & TALKING POINTS
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