Home' Trinidad and Tobago Guardian : January 21st 2014 Contents A11
Tuesday, January 21, 2014 www.guardian.co.tt Guardian
This workshop will include the following content:
• The competitive environment,
• Aligning Social Media Strategy with Business Strategy,
• Engaging the business model,
• Creating your value proposition,
• Building your brand via social media,
• Customer decision journey,
• Consumer engagement techniques,
• The role of social media in your organization & lots more
Professionals who may benefit from this Workshop
This workshop can benefit a wide range of professionals
like Marketing Professionals, Brand Managers, Business
Owners and anyone interested in creating a competitive
advantage using social media.
Location and Dates
SAM North Campus
Saturday 25th & Sunday 26th January 9:00am - 4:00pm
#1-3 McCarthy Street, St. Augustine. Trinidad, W.I.
(868) 663-6681 fax: (868) 645-5613
SAM South Campus
Saturday 8th & Sunday 9th February 9:00am - 4:00pm
#17-25 Blanche Fraser Street,San Fernando
(868) 653-1064 fax: (868) 653-5937
The cost of this workshop is TT$2,500. and includes all
training material, certificate of participation and meals. 10%
discount will be given to current students and alumni who
wish to do this programme. 10% Discount to all current &
past SAM students.
• Credit Card
• Bank draft (made payable to SAM Caribbean Ltd)
ASK ABOUT HOW YOU CAN ACCESS THIS
WORKSHOP FOR FREE! REGISTER NOW!
DEVELOPING THE SOCIAL MEDIA STRATEGY WORKSHOP
Align | Deploy | Engage
DEVELOPING THE SOCIAL MEDIA
Jean Sam Ayers, also known as L'il Jean,
portrays an elderly woman during her skit,
titled Man Smart, But, at the Yangatang tent
auditions at the auditorium of City Hall, Port-
of-Spain, on Sunday. PHOTO: ABRAHAM DIAZ
T&T has gone "every which way" when
it comes to public transportation and a
decision must be taken on the proper direc-
tion the Government will be heading to
improve this key service.
So said Transport Minister Stephen Cadiz
yesterday during a one-day workshop on
mass transportation at the Hyatt Regency,
Making presentations were Dr Trevor
Townsend, transport systems engineer and
former general manager of the Public Trans-
port Service Corporation (PTSC); Dr Rae
Furlonge, traffic and transportation engineer
and Bob Lingwood, former CEO of transit,
Vancouver, Canada, and former consultant,
Also present was Annie Weinstock, the
US country director for the Institute for
Transportation and Development (ITDP)
and Dr Walter Hook, chief executive officer
Cadiz said he had counted eight different
ways, including bus, maxi and water taxis,
in which people could move around the
country without using their private cars and bicy-
"We need to be able to figure out what are we
doing with these eight different modes of transport.
It is all about the connectivity. It is all about how
you ride this public transport system," Cadiz said.
He said in Tobago, for instance, there was a limited
maxi taxi service unlike Trinidad.
Saying there was not a very efficient bus service,
Cadiz added: "Facts are facts and that s what we are
here to deal with.
"I have seen people in San Fernando where the
coach from San Fernando to Port-of-Spain is $10
and yet still people would line up for two hours on
the $6 ride because they cannot afford to pay $10
to go on the coach. "
Saying such issues must be addressed, Cadiz said
he was also faced with the task of getting people
from Sangre Grande to Matelot without waiting hours
for the bus or "hoping the last bus actually arrives."
He added: "The purpose of this forum is not to
determine what size bus to buy or how many seats
should be on a water taxi.
"The purpose is to tell T&T this is the direction
in which we should be going and then we can get
down to the nuts and bolts of creating this new
transit system, because a transit system is what we
have to have."
Cadiz on mass transportation:
T&T needs proper direction
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