Home' Trinidad and Tobago Guardian : February 4th 2014 Contents A16
This workshop will include the following content:
• The competitive environment,
• Aligning Social Media Strategy with Business Strategy,
• Engaging the business model,
• Creating your value proposition,
• Building your brand via social media,
• Customer decision journey,
• Consumer engagement techniques,
• The role of social media in your organization & lots more
Professionals who may benefit from this Workshop
This workshop can benefit a wide range of professionals
like Marketing Professionals, Brand Managers, Business
Owners and anyone interested in creating a competitive
advantage using social media.
Location and Dates
SAM North Campus
Saturday 25th & Sunday 26th January 9:00am - 4:00pm
#1-3 McCarthy Street, St. Augustine. Trinidad, W.I.
(868) 663-6681 fax: (868) 645-5613
SAM South Campus
Saturday 8th & Sunday 9th February 9:00am - 4:00pm
#17-25 Blanche Fraser Street,San Fernando
(868) 653-1064 fax: (868) 653-5937
The cost of this workshop is TT$2,500. and includes all
training material, certificate of participation and meals. 10%
discount will be given to current students and alumni who
wish to do this programme. 10% Discount to all current &
past SAM students.
• Credit Card
• Bank draft (made payable to SAM Caribbean Ltd)
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DEVELOPING THE SOCIAL MEDIA STRATEGY WORKSHOP
Align | Deploy | Engage
DEVELOPING THE SOCIAL MEDIA
Guardian www.guardian.co.tt Tuesday, February 4, 2014
CHARLES KONG SOO
University of the West Indies (UWI) criminology
lecturer Daurius Figueira says the weak point in
using scanners and detection systems to screen
for drugs is that the personnel monitoring the
equipment at the ports and airport can be paid to
sabotage the equipment or look the other way.
He spoke in an interview in response to Trade
and Industry Minister Vasant Bharath s announce-
ment last Wednesday that five X-ray scanners and
detection systems would be deployed soon at ports
to inspect cargo and the Customs and Excise Division
would be upgraded to improve monitoring.
Figueira said with inadequate monitoring and
weak reinforcement at the country s ports of entry,
drug traffickers didn t need to invest in any elaborate
He said there were newer methods employed by
drug traffickers to transport drugs than the Norfolk,
Virginia, USA, drug bust where a 732-pound ship-
ment of cocaine concealed in juice cans was inter-
cepted by US Customs and Border Protection (CBP)
officers with a street value of over $644 million on
December 20, 2013.
Officials from the US Drug Enforcement Admin-
istration (DEA) are in the country conducting their
investigation into the shipment.
Figueira said placing scanners in the airport to
detect drugs would not be effective if they were
constantly breaking down as no one would be held
and the operators could be paid to sabotage the
He asked: "When you put in scanners in the port,
how much money a month are you paying somebody
to watch that when the drug container is driving
"The Mexican cartel will give that person a half-
million dollars to let that container pass."
Figueira said the method that was used in Norfolk
was at least 15 years old and was the old technique
of "ghosting," where "ghost" or "dummy" companies
were used to ship and receive drugs.
He said the new and improved method that had
proven itself over time to be the most effective was
getting the drug traffickers drugs mixed in with
the legitimate goods of reputable companies often
unbeknownst to the manufacturers.
Figueira said that was the pinnacle model where
drug traffickers purchased control of reputable com-
panies with world brands and placed their illicit
product among the companies merchandise.
He said the purchases were made through a series
of offshore "front" companies through which no
one could determine who was the owner.
Figueira said drug-trafficking organisations
employed multiple methods that were determined
by the consumer markets they wanted to penetrate
such as Europe or the US.
He said in the case of the Mexican cartels there
were people charged with the sole task of constantly
creating new trafficking methods similar to the Tal-
iban using members to come up with terrorist acts.
Figueira said even with the vast resources, tech-
nology and manpower the US had at its disposal
to patrol the US/Mexican border, a number of US
law enforcement, border patrol and customs officers
were on the payroll of Mexican cartels.
He said Mexican cartels didn t bribe people, they
gave them franchises turning them into drug traf-
fickers where an ordinary salary man strug-
gling to make ends meet can become rich
overnight by moving his first two shipments
Figueira said drug traffickers even knew
beforehand who would be listed on Cus-
toms and Excise s new, three-month-old
Voluntary Compliance Programme (VCP)
system of containerised goods imported
UWI criminology lecturer:
Drug smugglers can pay
to sabotage port scanners
University of the West Indies (UWI)
criminology lecturer Daurius Figueira.
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