Home' Trinidad and Tobago Guardian : February 21st 2014 Contents 14 Friday, February 21, 2014 • Issue 128
Angostura LLB is sponsoring Chromatics- Richard Raj-Kumar for
2014. He will be an Angostura LLB Brand Ambassador for this year
promoting the brand at his appearances around the country.
As the brand continues to grow, music has been a significant platform
which has propelled the growth and awareness of Angostura LLB. In
2013 the Brand worked on several initiatives with Chromatics, who has
been a loyal endorsee of the Brand's value proposition. Following the
success of the viral "Lyrics like a Boss" in 2013, the signing of Chromatics
as Brand Ambassador will support the further development in the niche
market of rap and underground freestyle.
Chromatics has formed his own record company and studio, Highway
Records Ltd. with his manager and business partner Stuart Fortune. He
has since released his debut solo album "Against the Grain", which is
the highest selling Hip-Hop album in Trinidad to date as well as signing
4 other acts to his label.
Angostura is happy to have him as the new Lemon Lime and Bitters
1. How has the 2014 season been treat-
Its been very exciting as well as hard
working. I've been able to brand "Triniboi
Joocie " via different marketing medi-
ums. Being a semi Finalist in the Interna-
tional Soca Monarch has been a perfect
start to my season following after a suc-
cessful 2013 season.
2. How does the Power/Soca Monarch
differ from the UK's version?
Soca Monarch in the UK is a growing
platform which has been running for the
last five years. Difference with UK com-
pared to Trinidad is that the info struc-
ture and support of the competition here
is bigger, due to Sponsors etc.
3. So far how many songs have you re-
For the 2014 Season thus far I've re-
leased 4 songs but pushing one which is
my Soca Monarch song "Iz We". Overall
I've released close to 30 plus songs in my
short five year spell in the industry.
4. How has Soca monarch experience
been thus far?
The words that fully describe my expe-
rience is "WOW!!!" its been a growing
process definitely. Understanding how
the business industry works here has
been an eye opener, and reminded me
why I love my culture and this art form.
5. How long have you been singing Soca?
Ive been singing soca now for the past 5
6. How did you get into the Soca business?
After witnessing "Machel AC5 Concert" I
knew it was something i appreciated and
was fascinated by. Understanding that
the UK didn't have an artist that repre-
sented, I knew this was a position i
wanted to adopt whilst delivering quality
and consestent works.
7. What do you like about Soca?
I appreciate the fact i can express myself
through music and sound.
culturally blending and fusing lyrics and
8. Name some of your achievements
First Soca Artist to feature on Uk Music
Industry event "I LUV LIVE" 2013
First Soca Artist to feature and win Re-
gional Finals event similar to Xfactor
called "Open Mic UK" 2013
Trinidad Tobago High Commission
(Award ) Being a cultural ambassador
within the United Kingdom. 2013 Repre-
sent Trinidad and Tobago at an Interna-
tional Festival in Switzerland called
"Paleo Festival " 2011
Calabash Award 2013 (Best Soca Artist
of the Year)
Power Soca Monarch 2012 ,2013
Groovy Soca Monarch 2013
Soca News Awards 2012 (Best Soca
Track of the Year "Beast In Me")
Soca News Awards 2012 (Best Music
Groovy Soca Monarch Runner up 2012
Power Soca Monarch Runner up 2010
10. Describe your creative process when
coming up with songs.
There isn't one way of creating works,
My process varies based on vibes and
Music i have to work with. However the
one intention I have when creating works
is, what point am i trying to make or
what subject am I trying to highlight. So
for me every song has to have a concept
which will help in terms of marketing and
branding the song.
11. How long have you been in the UK?
Ive been in the United Kingdom for 16
12. Describe your usual year as a Soca
Two words -VERY BUSY. My season
starts from March straight to December
touring Carnivals and Festivals through-
out the year. Creating New works and
prepping for the forthcoming season has
been my work ethic for the last five
years. Continuous rehearsals and content
branding in order to stay relevant but to
also keep supporters and fans engaged.
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