Home' Trinidad and Tobago Guardian : March 28th 2014 Contents If you think Venus and Serena Williams are leading
the sporting world in athletic fashion, think again.
They seem no match for the frenzied "fashionistos"
With the World Cup just three months away, athletic
clothing companies and other well-known designers
are flocking in droves to capitalise on the popularity
of football, and the mammoth stage that is the World
Cup. Heck, there is even a group on the social network,
Pinterest, titled "Soccer Mom Fashion!"
Football stars are the new male models, and since
David Beckham landed in magazines as an underwear
model, designer companies haven t looked back. This
month s Vanity Fair magazine cover features the chis-
elled bods of Cristiano Ronaldo and Real Madrid s
Kaka sporting boxer briefs and nothing more. It seems
professional footballers have a "job on d side."
Nike and Adidas are in a marketing battle to outfit
the World Cup teams, which one article in the Chicago
Tribune so appropriately likened to the football rivalry
between Argentina and Brazil. However, unlike fashion
designers such as Armani, Nike and Adidas seek not
only to produce clothing that looks good, but also
clothing that uses the latest technology in performance
These two brands share up to 80 per cent of the
market for football products. Nike alone will provide
kits for ten of the 32 World Cup finalists this year,
and their brand president states that sales should get
an extra boost as the World cup is in Brazil, "the home
of stylish soccer."
Recently, there has been an onslaught of teams
launching their new kits for the tournament, with
many of the outfitting companies having "modelling
shows" with a catwalk. I was half expecting to see
Elsa Klensch, former host of the fashion show "Style,"
that aired in the 1990 s, in one of these productions!
But these kits are more than just pretty athletic
clothes, according to Nike and Adidas.
Adidas recently released its TECHFIT PowerWeb
jerseys which have their TECHFIT system built into
the jersey. This TECHFIT PowerWeb is a compression
garment usually worn underneath the football jerseys
that Adidas claims reduces muscle vibration in order
to maximise power, acceleration and endurance.
They have now built it into the uniform jerseys.
Adidas says that it has been "proven to increase a
player s power by 5.3 per cent, vertical leap by 4 per
cent, sprint speed by 1.1% and to enhance endurance
by 0.8 per cent." Sounds like claptrap to me, as it
seems that there is no hard data to support these
claims, and until I see the research, I will remain skep-
Dr Ben Hurley, a professor of kinesiology at the
University of Maryland, says that the percentages are
so small that they could just represent the normal
day-to-day variations in training.
Adidas also has a second jersey called the FOR-
MOTION uniform. They claim that this jersey consists
of "optimised garment construction with sculpted
sleeve openings to accommodate maximum freedom
of movement." How s that for a piece of marketing
This year, Nike has released the Nike Magista, a
state-of-the-art football boot, which they say feels
like second skin, yet also provides protection to the
foot and ankle.
It took four years of work by their Research and
Design Department to finalise this boot whose outer
skin is made from the Nike Flyknit material, knitted
strands of a synthetic substance. They claim that it
allows the boot to remain tough, but still fit
like a sock. The shoe has a high collar made
of the Flyknit material which locks the foot
into the shoe, protecting the ankle.
The shoe is supposed to be waterproof,
much lighter, and more comfortable than
previous models of boots. Apparently, Spain s
Andres Iniesta and Germany s Mario Goetze
assisted in the development of the boot,
as players wanted a "barefoot with studs"
Needless to say, at US$275 a pair, only the
elite, and those with deep pockets, shall be
muddying up these babies on the field. I ll
be looking out for players wearing these boots
during the tournament!
Football fashion is big business, and there
is no doubt that companies who have jumped
on the football bandwagon have invested
millions into their marketing budgets and
research and design departments.
Whether or not the technology really
boosts performance is yet to be proven. How-
ever, if one is playing football on such a pop-
ular and highly publicised stage as the World
Cup, one may as well look good doing it!
Carla Rauseo, DPT, CSCS, ATRIC is a
Doctor of Physical Therapy and a Certified
Strength and Conditioning Specialist at
Total Rehabilitation Centre in San Juan.
Official kits for teams taking part in the
World Cup are available at The Fan Club.
MovieTowne, Gulf City and Trinicty Mall.
Guardian www.guardian.co.tt Friday, March 28, 2014
EXPRESSION OF INTEREST
THE NORTH CENTRAL REGIONAL HEALTH AUTHORITY INVITES
"EXPRESSIONS OF INTEREST" FROM INDIVIDUALS/COMPANIES WISHING TO
PROVIDE RENTAL SPACE FOR HEALTH CENTRE SERVICES IN THE
MARACAS/ST JOSEPH AREA
1. Interested Parties are invited to submit proposals which should include but not be limited to:
? • Minimum 2500 sq feet of office space
4 washrooms ( 2 for staff and 2 for public, wheelchair accessible )
Parking for 10 cars
Preferably located on or close to the Maracas Royal Road and easily accessible to the travelling public
Ramp for easy access by patients who are physically challenged
2. The proposals should also include:
A Valid Income Tax Certificate;
A Valid VAT Clearance Certificate;
A Valid NIB Clearance Certificate;
Certificate of Incorporation, Certificate of Registration and/or Certificate of Continuance (as applicable);
Recent reference to similar services completed and;
Financial statements and/or Audited reports where applicable for the past three (3) years
3. Any further information may be obtained from Dr. Raveed Khan at 645-2640/2645 Ext: 2097.
4. The ORIGINAL AND SIX (6) COPIES OF THE ENTIRE ORIGINAL EXPRESSION OF INTEREST (EOI) must
be placed in sealed envelopes addressed to:
The Chairman of the Tenders Committee
North Central Regional Health Authority
Building 39, Eric Williams Medical Sciences Complex
Uriah Butler Highway, Champs Fleurs
And clearly marked:
"Expression of Interest" from Individuals/Companies wishing to provide Rental Space for
Health Centre Services in the Maracas/St. Joseph Area
5. The envelope(s) must be deposited personally in the Tender Box at the Tenders Department, at the
above address no later than 2:00 pm on Monday 28th April, 2014.
6. Individuals/Companies will be required to sign a form indicating the date and time of deposit of the EOI.
7. The Authority does not bind itself to any offer.
8. Late offers will not be considered
9. Failure to comply with any of these instructions may result in the EOI not being considered.
10. The Authority reserves the right to cancel the present EOI in its entirety or partially, without defraying any
cost incurred by any firm in submitting its EOI.
The high fa$hion of football
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