Home' Trinidad and Tobago Guardian : April 3rd 2014 Contents Elias Kabeche, vice-president of sales and mar-
keting for hand held products and information
technology business at Samsung Corporation,
says the company is not simply creating wealth
in the Caribbean and banking it abroad, but
was investing in education.
In a T&T Guardian interview at the Hyatt Regency Trinidad
hotel on Tuesday, Kabeche, who has responsibility for Central
America and Caribbean, said the technology giant was com-
mitted to the markets in which it had set up operations.
He said at this time, officials from the company's head
office in Korea were in T&T to discuss with the Government
the introduction of a Samsung School pilot programme.
"Samsung is a great corporate citizen and, as such, is always
looking at that type of solution. Samsung started something
called the Samsung School. Instead of a blackboard, you have
a big Samsung TV that has a server behind it and the teacher
can use that server as a blackboard that will show on the
tablets of each student. Not only that, each teacher with a
Samsung computer or tablet can send material for students
to read, send a test and even check the progress of the student,
based on what he or she has been assigned," Kabeche said.
"We have deployed this in several markets. We are working
on a pilot right now here in T&T. In points (territories) where
we have deployed it, the improvement of the students in term
of grades, in terms of learning, has been measured significantly
because you have practically a one-to-one ratio to check what
the students are doing."
Responding to the company's corporate social responsibility
blueprint in the Caribbean, Kabeche said its prize project in
that area was the Copa Samsung (Samsung Cup).
"What we do with Copa Samsung is, depending on the
popularity of the sport in the particular market, we sponsor
teams that can be as much as 20 youths of the age, not a lot
of people are sponsoring: from six to ten. We sponsor those
teams once a year and do the Copa Samsung. We do that in
several countries in the Caribbean. We do that in Jamaica. We
are doing it in the Dominican Republic. We are also doing
three or four countries in Central America. We want to be
and we are committed to being a great corporate citizen."
Kabeche was in T&T for Tuesday's media launch of the
Samsung Galaxy S5 and the rollout of the much-touted wearable
gear fit digital products.
As fate would have it, tech-savvy locals would not have to
wait until Samsung's global public launch on April 11 to
purchase the device. Due to religious holidays, the launch in
the English-speaking Caribbean had been brought forward to
Technology-giant Samsung plans to increase the volumes
of its new S5 mobile hand-set arriving on local shores in an
effort to ensure customers do not leave local stores with long
faces with news of the devices being sold out.
At the public launch of the S4 last year, customers at Bmo-
bile's flagship store at West Mall were turned away a mere
three hours after the product went on sale.
"We learned from those experiences. We are bringing addi-
tional devices. All I ask the people is, please don't leave with
sad faces. Please come back. We can forecast as many devices
(to be sold), but as I mentioned, the acceptance has been very
good. Sometimes it is hard to predict. We started shipping
this device to the stores (overseas). We are starting to run out
of them. There is going to be some pent-up demand that we
need to fulfil and we are working hard to do that."
He declined to comment on the proposed retail price of the
devices, saying that would be determined by its local part-
Kabeche confirmed that limited, but exciting deals were
being rolled out for consumers purchasing either the S5 or
the S5 bundled with the gear fit devices.
Samsung hoped to win over consumers with the S5's 16
mega pixel camera feature, which was reputed to be the fastest
in its class in capturing moving targets. Additionally, it now
offers users the luxury of blurring persons caught in the com-
position who weren't intended to be among the subjects.
In keeping the growing focus on health, the technology
giant had come up with a feature called S-Health, which
served as a fitness manager for the users and was equipped
with a GPS for long jogs, as well as a heart monitor.
Not only was the smart phone designed to perform at its
optimum when it came into contact with water, but it was
also dust resistant.
The company stepped up the security features on the handset
using a finger print scanner. The user could now make bill
payments over the pay-pal platform.
And staying with security, three taps at the side of the
handset allows the user to activate their emergency contact.
Once activated, the lens at either end of the device would
photograph the victim's surroundings. Images captured would
go into a file that would have also record five seconds of sound
and provide a GPS location for the recipient.
"The demand continues to increase. I cannot give you details,
unfortunately, as part of Samsung's policy. We are very honoured
of the acceptance that we have. Since the launch of the first
Galaxy S, which was four generations ago, Samsung has sold
200 million Galaxy S devices world-wide, which makes it a
very successful story for us. We will continue to invest in the
market and give the people what they are asking for," he said
It was not easy being the leading smartphone brand in T&T,
said Kabeche, but he underscored Samsung's commitment to
investing in the applied technology based on what consumers
With that, he said, the company had earmarked locations
for two more Samsung Experience stores locally, to add to its
Gulf City Mall specialty outlet.
APRIL 2014 • WEEK ONE www.guardian.co.tt BUSINESS GUARDIAN
NEWS | BG7
Company looks to launch
school pilot programme Elias Kabeche, vice-president of sales and marketing, hand
held products and information technology business for the
Caribbean and Central America, Samsung Corporation.
PHOTO: SEAN NERO
This is going to be at a standard
that no other block would be and
the strength of the block. The
weight will be less than others.
That is a huge benefit," he said.
Brooks spoke about the chemical
aspect of the Group's business.
"In the chemical business, we
have expanded the plant by 20 per
cent and positions us in 2014 to
deal geographically with new mar-
kets. Our water treatment is doing
extremely well. We are in a part-
nership with the US-based bil-
lion-dollar Danaher Group and it
leaves us well positioned from a
chemical standpoint," he said.
Brooks said the auto sector is
"Our auto businesses did
extremely well. Customers have
been extremely enthusiastic about
the new brands. We made signif-
icant investment in our online
media, properties we acquired and
the radio stations. Applications
both on iPad and Android leave us
well positioned to play in the media
sector. We have also seen results
in the financial services sector and
we have strengthened capacity
there. Our people's skills are also
important in that sector," he said.
Sabga added that a new show-
room will be opened in Chagua-
"The new Ford facility that is
state of the art will be opened in
April. That is going be one of the
nicest and one of the most modern
automotive facilities. In addition,
we have made a decision to open
an automotive facility in Chagua-
nas on the highway for all our
brands and that will give us even
more visibility and paces us even
better in .the marketplace," Sabga
Theresa White, Group human
resources director, speaking at the
A, said the cornerstone of the
ANSA McAL Group is its employ-
ees and human resources, which
have helped the Group's profits to
"It is simple that performance
is important. Governance is impor-
tant to us. We also plan for the
future and develop leaders. That
is the heart of our brand," she said.
She said there are 19 persons
doing an MBA at the mid-level
managerial level in the Group.
There are also four managing
directors of the Group who will be
going to Harvard University for
special courses and training.
"There are a lot of executives
that thrive and enjoy working in
ANSA McAL because there is a
level of freedom to do what is
required and a level of reward. It
is a culture we try to cultivate. We
try to be gender neutral, we try to
be race neutral. We tend to judge
people on their ability other than
any pre-conceived notions. At the
same time, we realised we are not
the most perfect place for every-
one, but those that work here are
happy to be here," he said.
"Today when we put out an ad,
the amount of people that apply
for positions is amazing. This is
an indication that we must be
doing something good. A lot of
highly talented people are applying
to the Group. There is a lot going
on in terms of cultivating entre-
preneurship, drive, creativity and
talent in the Group," Sabga said.
CONTINUED FROM PAGE 6
about the new brands
Links Archive April 2nd 2014 April 4th 2014 Navigation Previous Page Next Page