Home' Trinidad and Tobago Guardian : April 4th 2014 Contents A38
Guardian www.guardian.co.tt Friday, April 4, 2014
TRINIDAD AND TOBAGO CIVIL AVIATION AUTHORITY
Tender for Construction Works to the Access Road to the Primary Surveillance Radar Facility located at Morne
The Trinidad and Tobago Civil Aviation Authority (TTCAA) invites sealed tenders for construction works to the access
road to the Primary Surveillance Radar Facility located at Morne Catherine, Chaguaramas.
Interested eligible candidates may obtain complete tender documents at the TTCAA New Administrative Complex,
Caroni North Bank Road, Piarco, upon payment of a
payable via Linx or Credit
Card only from April 01 - 07, 2014, Monday - Friday 9am to 3pm.
Completed tender documents in plain sealed envelopes, marked
and deposited in the Red Tender Box (No. 1 ) at the TTCAA's main reception desk by April 22, 2014 at 1:00 pm. Tenders
will be opened in the Safety Regulations Department meeting room of the TTCAA Administration Building at 1:30 pm
on the same day, in the presence of tenderers representatives who choose to attend.
This procurement process is not intended to create and shall not create a formal legally binding bidding process and shall
instead be governed by the law applicable to direct commercial negotiations. For greater clarity and without limitation:
1. The RFP/Tender shall not give rise to any "Contract A"-based tendering law duties or any other legal obligations aris-
ing out of any process contract or collateral contract: and
2. Neither the Tenderer nor TTCAA shall have the right to make any breach of Contract, tort or any other claims against
the other with respect to the award of a contract, failure to award contract or failure to honor a response to the
Reaching the United States 55 million Latinos
has become gospel for mainstream media giants,
but capturing this fast-growing, mostly US-born
audience is proving tricky to networks and websites.
For every success story there is a flop.
Take CNN s latest attempt at a Spanish-language
broadcast targeting US Latinos. The broadcaster is
no newcomer to the Spanish-speaking world, for
decades reaching Latin America with CNN en Espanol.
But the company said it axed its CNN Latino domestic
Spanish-language service after one year because it
failed "to fulfill our business expectations."
NBC s attempt at a website called NBC Latino
folded in January after 16 months, despite producing
thousands of original stories. Even the much-heralded
Fusion---a joint venture of Univision and ABC---is
still experiencing growing pains, shedding several
programmes in its first year and restructuring its
nightly news show from five days a week to one.
One challenge: Many in the audience today are
second- and third-generation Latinos, and often they
eschew a Latino-only box, even as they crave more
stories that include them.
"I don t want to be force-fed all this Latin stuff,"
explained 36-year-old Alain Amejeira, an air con-
ditioning technician in South Florida whose parents
came from Cuba. "I m Alain. I m not Alain the Cuban
guy who needs only Cuban news."
MSNBC executive producer Chris Pena saw the
challenges firsthand in guiding NBC Latino. From
the start, he said, there was debate whether to create
a stand-alone site for English-speaking Latinos.
"The idea was to provide Latinos with other types
of coverage, aspirational stories that reflected the
ideals of immigrants," Pena said, adding some of the
original stories produced there ended up on the main
NBC news website.
"If NBC Latino had not been out there reporting
on some of those stories, they probably would not
have been reported."
NBC has since rolled its Latino content into a page
within its broader revamped news site, albeit with
fewer reporters but wider distribution.
Survivors have emerged and show staying power,
Fusion among them. Among Latino-focused websites
and TV networks born in recent years, several are
still standing: HuffPost Latino Voices; VOXXI s inde-
pendent news site for Latinos, Fox News Latino,
focusing on the domestic English-speaking Latino
market; and Mundo Fox with world news in Span-
ish.Then there s the long-running NPR programme
Latino USA, in its 20th year. It expanded to an hour-
long magazine last year after host Maria Hinojosa
decided to produce the show independently.
In recent months, the popular website Buzzfeed
also has noticeably upped the calibre and number
of its Hispanic-related stories. "There s more to come.
We re still trying to figure it out," Buzzfeed s Adrian
The Washington, DC-based Latinum Network
marketing group puts Hispanic buying power at
upward of $1.2 trillion annually, based on US Census
and Commerce Department statistics. That complex
market is only growing.
This week, more than 1,200 journalists, bloggers,
filmmakers and marketers met up in Miami for the
fifth annual "Hispanicise" event, focusing on just
how to reach this demographic. Five years ago, the
conference drew a few hundred people. There, Google
announced Wednesday it will soon unveil a new
domain, .soy (.I am), targeting bilingual, cultural Lati-
And next month in Miami Beach, Rupert Murdoch,
executive chairman of News Corp. and the founder
of Fox News, will address the Association of Hispanic
Advertising Agencies on his conglomerate s strategy
to reach Hispanics.
But American audiences are more fragmented than
ever, meaning when it comes to Latinos, media com-
panies and their advertisers are often pursuing a slice
of a market slice.
Millennials---adults in their mid-30s and younger---
and even Gen Xers---those between about 35 and
50---are finding content differently, favouring mobile
devices over TVs or desktop computers. That s espe-
cially true in the Latino market where the average
age is 27, compared with 42 for non-Latino white
US media seeks winning
formula for reaching Latinos
Workers at Fusion network's warehouse-turned-news hub known as Newsport,
in Doral, Florida. More than half a dozen news W`eb sites and networks have
sprouted up since 2010 targeting the US's 55 million Latinos. AP PHOTO
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