Home' Trinidad and Tobago Guardian : April 6th 2014 Contents More breweries making
more craft beer
"Pretty much any time there s an
opportunity to have a beer, whether
it be at a sports venue, or at a club,
or on a plane, I d like to be able to
have some craft beer," said Omar
Ansari, founder of Surly Brewing Co.
"One of the big pieces to making that
all work is that we finally have enough
beer. ... There s a demand for it and
a lot of breweries are making a lot
And that s what passengers are
telling airlines, too.
"(Customers) began asking more
and more for craft beer," says Sonya
Lacore, senior director of base oper-
ations for Southwest. "We re running
out of Fat Tire right now. ... It s clear
that they are really going all out for
it."Of course, it s not all good news.
Much like the taste of food generally
suffers inflight, craft brews also lose
a little oomph at that altitude.
Drinkers sense of taste can be a little
dulled to the aromatics of the beers,
and bitterness can be accentuated,
reducing the overall taste, says Koch.
Naturally, he said, a balanced malty
and hoppy beer is best.
"It is interesting, your taste buds
operate slightly differently," Koch said.
Still, beer---craft or otherwise---isn t
typically the most popular alcoholic
beverage sold on airplanes.
Passengers aboard six North Amer-
ican airlines spent more than US$11.3
million on beer during a five-month
period last year, according to Guest-
Logix, which processes about 90 per
cent of onboard credit card transac-
tions for North American carriers. By
comparison, liquor sales neared US$38
million and wine sales topped US$14
million during that same period.
On Southwest, where all of its alco-
hol is priced at US$5, beer runs neck-
and-neck to its liquor sales, Lacore
But Koch says the size of the in-
flight beer business is smaller than
the statement being made about
demand for craft beer. And the grow-
ing interest in craft beer could help
send sales on planes soaring.
Koch predicts that most flights that
have beer will offer craft beer by the
end of next year.
"This is one more step for craft
beer becoming a more widely accepted
experience for people," Koch said.
April 6, 2014 www.guardian.co.tt Sunday Guardian
CLIMATE CHANGE CENTRE
The Caribbean Community Climate Change Centre (CCCCC) has received a grant from the European Union
The CCCCC intends to utilize part of the proceeds
from this grant to
. The ten-
der documents can be downloaded from
and are also available by email from
Ms. Barbara Locke, Procurement Officer, email: email@example.com or at the Caribbean
Community Climate Change Centre, Second Floor Lawrence Nicholas Building, Ring Road, Belmopan,
Request for additional information or clarifications should be sent to Ms. Barbara Locke at the above email
addresses or by telephone at (501) 822- 1094 or 822-1104.
Tenders must be submitted using the standard Tender Form for a Supply Contract included in the tender
dossier, whose format and instructions must be strictly observed.
Mr. Joseph McGann
Ms. Barbara Locke
Caribbean Community Climate Change Centre Second Floor, Lawrence Nicholas Building
Any tender received after
this deadline will not be considered.
Climate Change Centre, Second Floor, Lawrence Nicholas Building, Ring Road, Belmopan, Belize.
gers, craft beer has reached
35,000 feet (10,670 metres) over
As the US airline industry
works to improve its food and
beverage options, a new trend has
emerged ---airlines adding craft
beer to their in-flight offerings.
The assumption is that as more
drinkers switch from mass market
beer to specialty brews, they ll be
happier if they don t have to give
up the good stuff when they re
in the air.
"We already had our drinkers
on airplanes, we just didn t have
the beer," says Jim Koch, co-
founder of the Boston Beer Co,
maker of Sam Adams. "They
want to drink in the air what
they re drinking on the ground."
It s another sign that airlines
are getting better at responding
to changing consumer tastes. And
Americans certainly have devel-
oped a taste for craft beer. US
craft beer retail sales reached
US$14.3 billion in 2013, an
increase of 20 per cent from a
year earlier, according to the
Brewers Association, the trade
group for the majority of US
brewing companies. The move
also helps craft brewers gain brand
While some Delta shuttle flights
have offered Sam Adams in bot-
tles for about 20 years and Virgin
America has offered beer from
San Francisco s 21st Amendment
Brewery for a few years, a critical
mass of other airlines has joined
them recently. Reasons for the
surge include the craft beer indus-
try s new preference for cans over
bottles---which are lighter and
easier to store on drink carts---as
well as greater availability of the
Southwest Airlines began sell-
ing cans of New Belgium Brewing
Co s Fat Tire on its nearly 700
Southwest and AirTran planes
earlier this year. Cans of Sam
Adams joined the mile-high club
with JetBlue over the summer,
Alaska Airlines and its sister car-
rier Horizon Air offer brews from
the Pacific Northwest and Hawaii,
and last month regional carrier
Sun Country partnered with Min-
neapolis Surly Brewing Co to sell
craft beer from its home base.
Craft beer take to the skies on US airlines
In this July 2, 2013 photo from AP
Images for Samuel Adams, Jim Koch,
founder and brewer of Samuel Adams,
left, and Marty St George, SVP of
Marketing and Commercial at JetBlue,
hand out Boston Lager cans on the
inaugural JetBlue flight from Boston
to New York. AP PHOTO
This undated photo provided by Sun Country Airlines shows Surly Brewing Co
beer aboard an aircraft. Passengers aboard six North American airlines spent
more than US$11.3 million on beer during a five-month period in 2013, according
to GuestLogix, which processes about 90 per cent of onboard credit card
transactions for North American carriers. AP PHOTO
Links Archive April 5th 2014 April 7th 2014 Navigation Previous Page Next Page