Home' Trinidad and Tobago Guardian : April 18th 2014 Contents 14 Friday, April 18, 2014 • Issue 136
MM: When was your brand established?
Z: indieSWIM was established in March 2012 and we debuted
our first collection (indieTRIBE) in August that same year.
MM: How did you come up with the name of your brand?
Z: This was a little tricky... Initially, it was our shared roots in
the West Indies that inspired the name behind the label- in-
dieSWIM. Although the brand is not solely inspired by the
Caribbean, Trinidad is my home and Rosanna is proud of her
Dominican heritage. We decided early on that with in-
dieSWIM we wanted to aim to capture the spirit of all the
things that make the Caribbean endearing worldwide.
MM: Do you work solo or as part of a team? If you’re part
of a team, what is everyone’s respective role?
Z: We work as a team. I take on the role of Production Man-
ager while Rosanna manages the majority of Marketing and
Digital Design. We both do Product Design work and come
up with the styles together; we also share the responsibili-
ties of the everyday running of the business.
MM: What made you want to design swimwear in partic-
Z: It is something that we both are passionate about as
swimwear is a part of our daily wardrobe. We realized there
was a gap in the market space for classy, affordable, cheeky
swimwear and so we set out to make statement pieces
that are fresh and functional.
MM: Do you enjoy working more with prints or solids,
Z: I have to say prints. My partner Rosanna really lets her
creative side free up in Photoshop, she designs and creates
our prints in house and it’s so nice to know they are one-of-
MM: Do you have a personal favourite amongst all the
suits you’ve designed? If yes, which one and can you ex-
Z: My personal favourite is the Sando because, I think it was
funky-fresh and on trend. We got it out to the public before
anyone had ever created anything similar...
MM: Do you have a muse? Who is she and what about
her personifies your brand?
Z: Each style kind-of has it’s own muse because we always
imagine the girl that would wear it- where she’d be limin,
who she’d be
with, how she
would style it...
But overall our muse is what we call the ‘indieGIRL’- she’s
confidently cute and keeps it classy.
MM: Do you have any personal mantras/guiding philoso-
phies when it comes to
your design work? If so, what is it?
Z: Fashion and style are ways of expressing yourself with-
out having to speak. Some days my designs are based
solely on what mood I am in- but because it’s important that
fashion be accessible I often ask myself “Would I wear this
piece? Where would I wear it?”
MM: What’s the price range of your suits?
Z: Someone can add a piece to their collection for around US
$60 or buy an entire new suit for US $120.
MM: How can customers get their hands on one of your
Z: You can find a list of our international retailers on our
website and/or indieSHOP online at www.indieswim.com.
MM: When was your brand
DH: Approximately a year and
a half ago
MM: How did you come up
with the name of your brand?
DH: My birth name is Dominic
Hutchinson and I love sewing
and making swimwear and
beachwear, so after I shared
the idea of starting a brand
with my good friend, Kris
Granger, he gave me the idea
of “HuTcH“ for my brand name,
so I decided to specify it by
adding “beachwear“ to become
MM: Do you work solo or as
part of a team? If you’re part
of a team, what is everyone’s
DH: I work solo - from sourcing
different types of fabric, acces-
sories etc, to managing myself
as a person and brand, to cut-
ting patterns and sitting at the
sewing machine and sewing
together each & every gar-
ment myself. I am my team,
MM: What’s the most chal-
lenging experience you’ve had
as a swimwear designer?
DH: Haha...well everyone may
laugh at what I’m about to say,
but learning to use the sewing
machines needed for
swimwear was a task. The ma-
chines are totally different to a
basic sewing machine, like a
cover stitch machine, binder, or
blind stitch machine. Truth be
told, when I had just started
off, I had no idea how to use
any of them. But I decided to
force myself to learn, I sat with
those machines for about
three weeks, day after day
with bags of fabric, mistake
after mistake, and literally
forced myself to learn how to
use them, how to thread them,
and use them to the best of
their ability until I got it per-
MM: What’s the most re-
warding aspect of being a
DH: Well there are a lot...but I’d
say the main ones are the op-
portunities and doors it has
opened for me in the
Caribbean and other parts of
the world; for example, busi-
ness opportunities and being
able to travel and see places I
had only dreamt about, taking
part in top class shows and
seeing different cultures and
so on. Also getting awesome
feedback from my customer
base of how satisfied they are
with my pieces, the joy it
brings to them of getting what
they want, and the quality of it
- that’s rewarding.
MM: Where do you draw
most of your inspiration?
DH: By sketching on the beach.
MM: If you weren’t a de-
signer, what would you be
doing as a profession?
DH: I would be a professional
MM: Do you have any per-
philosophies when it comes
to your design work? If so,
what is it?
DH: Quality will be remem-
bered...long after price is for-
MM: How can customers get
their hands on one of your
DH: They can set up an ap-
pointment via email hutch-
MM: What’s next for your
DH: I have been given some
major opportunities and offers
both locally and internationally.
I’ve been asked to work on
projects with some Carnival
Bands not just in Trinidad and
Tobago, but in countries
throughout the Caribbean and
parts of the UK and US. I have
to be strategic in my choice of
which offers to take. I’ve also
been invited to show my Re-
sort Collection 2014.
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