Home' Trinidad and Tobago Guardian : May 6th 2014 Contents A29
• Twitter: @GuardianTT • Web: guardian.co.tt
Sony has developed a new storage
tape that is able to hold up to 185
terabytes (TB) of data per cartridge.
Created with the help of IBM, Sony's
technology allows for tapes that can
store the equivalent of 3,700 Blu-ray
The tape holds 148 gigabits (Gb) per
square inch---beating a record set in
2010 more than five times over.
Storage tapes are typically used by
businesses to hold huge amounts of
data for a long time.
Analysts IDC predict that by 2020,
global data storage will amount to 40
trillion gigabytes---around 5,200
gigabytes per person.
Using tape is a cheaper and more
energy efficient method of storing data
when compared to power-hungry large
data centres full of hard drives.
However, retrieving data from tape is
a far slower process. Storage tapes only
offer sequential access---meaning data
has to be accessed in the order in which
it was written. The tape has to literally
be moved to the right position for the
data to be accessed. (BBC)
Sony tape smashes storage record
With the technology and social
media avenues available today, an
artiste can be independent of a
record label and still do extremely
well. This was the view of inter-
national music industry experts at
the Decibel Career Fair, Conference
and Entertainment Expo which was
In a panel discussion, titled Do I
Need A Record Deal?---The New Par-
adigm, industry experts Terese
Joseph, director of A&R Adminis-
tration for Universal Group East
Coast Labels; artiste consultant,
Jason Kpana; CEO of Desert Storm
Records, Ken "Duro" Ifill; and local
entertainment lawyer Carla Parris,
schooled songwriters, artistes and
producers who participated in the
workshop, on good song writing,
marketing and networking, the
importance of promoting music
through social media, creating a
brand and how to use endorsements
to their advantage.
According to Kpana and Ifill,
record labels are becoming more and
more like marketing and distribution
houses and are more attracted to
independent artistes as half the work
is already done.
"They want an artiste with an
already existing structure. An artiste
who is already marketing himself,
has a brand etc," explained Kpana.
Social media---the great leveller
He said social media has levelled
the playing field so much for artistes
as they don t have to go to a record
labels any more to get signed, rather
record labels come to them after
viewing their videos and music
"There are so many aspects of
social media that an artiste can use
nowadays to get recognition. There
is Facebook, Instagram, SoundCloud,
Twitter and more.
"You could put your record on
iTunes and within minutes the world
could listen to you. For those with
Samsung Galaxy phones the Milk
Radio app is exclusive to those
phones and you can upload your
songs and videos through this music
streaming service and immediately
anyone can listen to your music,"
Co-panellist Joseph said the music
industry has changed so much, that
the first thing labels do is go to
YouTube to find artistes.
She named mainstream artistes
like Justin Bieber and Kiwi singer
Lorde as examples of performers
who were discovered by major record
labels via social media.
Artistes must be smart
when using social media
While social media may seem to
be the way to go, the experts also
pointed out how important it was
for artistes to be smart when using
social media to promote their music.
Ifill who has signed chart-topping
rappers like Fabolous and worked
with major acts like Jay-Z, Mariah
Carey, Alicia Keys, Will Smith and
Backstreet Boys, said artistes must
understand how to properly utilise
these mediums to get the recognition
they expect in return.
"If you are going to use a sobri-
quet, a logo or even a picture, you
have got to be consistent with this
information. They must appear the
same way on all your social media
sites. Secondly, you must tell your
viewing or listening audience where
they can find you. So whether it is
a hashtag or some other sort of
• Continues on Page A30
Build your brand, your future
DeciBel Music Workshop schools local industry
Music industry experts Ken "Duro"
Ifill, Terese Joseph, Jason Kpana
and Carla Parris at the Decibel
Music Expo and Conference last
week. PHOTO COURTESY DECIBEL
Lorde put out her debut album The Love Club on Soundcloud. Her manager
said the album was "a very strong piece of music" so he put it on the social
network for people to access it for free.
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