Home' Trinidad and Tobago Guardian : May 16th 2014 Contents PHOTO CREDITS
MODEL: ANEI CI ABAPTI STE
HAIR: BY MODEL
ACCESSORIES: KAMI LLE KAHN DESI GNS
FABRIC: DI GI TI ZED BY DUS/ HI GH SCHOOL ART
MUA: AMAN DA BUGROS
TEES: FROM THE ART TO COMMERCE PROGRAM,
WHERE ARTWORK CAPTURED DURI NG OUR TFW
HI GH SCHOOL TOUR I S CONVERTED ONTO GARMENT.
MODEL: JENELLE MCNI SH ALLENDEN
DESIGNER: DUS (I MAGES ADAPTED FROM HI GH
MUA: AMANDA BUGROS
Unlike previous years when foreign celebri-
ties would be flown in to participate in Tobago
Fashion Week (TFW), the emphasis has been
placed on local celebrities for this year’s edi-
tion of the event. Bunji Garlin, Fay Ann Lyons,
Destra Garcia, Kimba Sorzano, Ziggy Ranking
and David Rudder, along with footballers
Brent Sancho, Kenwyne Jones and ESPN com-
mentator Shaka Hislop, have been invited to
what has become the premier fashion event in
Ashley Christmas, the man behind TFW, said
the move was a deliberate attempt to marry
fashion with celebrity as the two go hand in
hand as we see on every red carpet event in the
“Last year and year before we invited interna-
tional celebs but I observed that there is a dis-
connect in culture, whether they are black or
white, I observed that they are not culturally in
tune. So I said let’s reach out to the local celebri-
ties and tell them we need for people to under-
stand that your aspect of the creative industry
is directly tied in with us and together we can
build a successful industry,” he explained.
There will still be some foreign guests at TFW
however with foreign media coverage in the
form of Claire Siobhan Sulmers, fashion blogger
from Fashion Bomb Daily and Joshua Kissi and
Travis Gumbs, founders of the New York based
men’s lifestyle website Street Etiquette.
There will also be some foreign celebrity mus-
cle for the workshops, which will take place on
Saturday and Sunday.
Tyrone Edwards, co-host of E!’s newest series
Movie Night, will be a panelist at TFW Next,
which offers the opportunity for students, aspir-
ing designers and models and those interested
in other avenues such as blogging, social media,
branding, marketing and publicity to interact
with industry leaders to learn about careers in
the fashion industry.
The other workshop, Stitch to Store, will be
for industry stakeholders. Christmas said this
year the designers’ $1500 fee will be refunded
as an incentive for attending the workshop.
Models too, will only be paid if they attend all
the workshops offered.
Christmas said the workshops are an impor-
tant part of TFW, which helps to develop skills
and foster greater understanding of the fashion
With TFW now in its fourth year, the event
has become the foremost fashion event on the
annual calendar. Christmas said though that it is
not without its challenges though, mainly finan-
“Every year we seek funding to make the
event happen, the authorities know what is
needed but every year you are meant to feel like
you are starting from zero,” he said.
He said the actual runway show is just a piece
of what TFW is about. A major aspect, he said,
is a development programme that involves chil-
dren and their parents. The school tour, he said,
teaches children etiquette and how to walk and
“We have people writing the checks that don’t
understand the direct relationship between sup-
porting the event and building an industry. They
see the spend but don’t understand the equity
in the process,” he said.
Asked the benefits of TFW beyond the run-
way, Christmas said it is about developing the
industry and creating viable businesses.
A focal point of TFW this year has been the
Art to Commerce initiative that saw art stu-
dents creating art that has been transferred to
fabric and designed into garments. This is part
of a production infrastructure that TFW is put-
ting in place for designers. Now designers who
do not have the ability to produce garments for
orders, can do so through TFW.
“The linkages that seem to be automatic in
the US and Europe are not as automatic here.
We are trying to get people to understand that
the money you invested for that line is sup-
posed to be made and then some. We are trying
to instill in designers that this is a business not
just entertainment,” he said, stressing that peo-
ple should be able to purchase outfits they see
on the runway.
To that end, the floor plan for the event has
been changed to allow patrons to interact with
designers before the show.
“The designers have to understand the people
going to be seated is your customer,” he said.
A major change for TFW this year is the
change of venue. TFW has moved from Pigeon
Point to Milford Road, Scarborough.
Christmas said the move is more cost effec-
tive as it took a lot to transform Pigeon Point
and helps to highlight another part of the island.
The theme for the 2014 show is a colloquial
saying Stone P---- Dressed,
a phrase coined by Tobagonians back in the
day, to describe an individual who was elabo-
rately dressed in bright colours and trimmings,
or fashionably clad to stand out in a crowd.
The festivities begin this evening and till
Sunday. Below is a list of activities and ticket
? TFW Next (For the Youth) – Saturday
10am @ Gulf City Mall, Lowlands
? Stitch- to- Store (Designer Workshop) –
Sunday 10am @ Stone Haven Villas
Renmars, Pigeon Point
Penny Savers Canaan, Crown Point
Lace Fantasy, Gulf City Mall
Nini Surmer- Le Gran Courlan
Island Days (Coco Reef, Magdalena Grand)
Shh Boutique, 45 Ana St Woodbrook
All Cache Outlets
Simply Runway, Grand Bazaar
For more information contact our
Communications Coordinator: Meisha Trim |
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