Home' Trinidad and Tobago Guardian : May 20th 2014 Contents B2
Guardian www.guardian.co.tt Tuesday, May 20, 2014
Your personal brand is more than the
brand statement you use as your elevator
pitch when you introduce yourself in
real-life encounters or to market yourself
in your paper, digital, and online career
marketing communications (resume, bio,
Linkedin profile, website, etc.).
Your brand is your reputation -- the
perception of you held by the external
world. It is the combination of personal
attributes, values, drivers, strengths, and
passions you draw from that differentiates
your unique promise of value from your
peers, and helps those assessing you
determine if they should hire you or do
business with you.
You need to identify those qualities
and characteristics within you and com-
municate a crystal clear, consistent mes-
sage across multiple channels -- online
and offline -- designed to resonate with
your target audience.
I'd like to take you deeper into defining
your brand than I did in my earlier Job-
Hunt article, Creating Your Authentic
Personal Brand Statement.
I developed the following 10 brand
assessment and defining exercises based
on my training as a Reach Certified Per-
sonal Branding Strategist, and use them
as I guide my clients through executive
brand development. Be prepared to devote
time to this. In the end, I think you'll
find your efforts eye-opening and invig-
1. What are your vision and pur-
Look externally at the bigger picture
of your vision for the world, and then
internally at how you might help the
world realize your vision.
Think about one world problem you
would like to see solved or one area
of life that you want to see transformed
or improved. This is your vision.
What role might you play in making
your vision happen? This is your pur-
2. What are your values?
Your values are your guiding principles
-- things like:
Balance, being the best, agility, calm-
CARIBBEAN HOUSING LIMITED
Caribbean Housing Limited is a property development company, specialising in building
residential communities complete with supporting infrastructure and retail and other com-
mercial facilities, since 1968. We are seeking a Qualified Professional withrelated experi-
ence in the Construction Industry to joinour Projects Team in the following position:
The incumbent will be responsible for managing the Projects Department, ensuring that the
team of Engineers, Technicians and other support staff employ proper Project Management
practice in the planning, managing and control of the various Projects, including coordinating
the design of all development and construction projects of single family and multi-family
units, commercial buildings and related civil infrastructure works.
The successful candidate will ensure effective coordination and management of the various
projects from initiation through completion, with proper scope, cost and time management,
liaising with the relevant authorities and all other stakeholders, and with regular reporting to
Applicants should be a Professional Civil Engineer with a minimum of ten (10) years'
combined Field and Office Supervisory experience, including at least three (3) years in
Project Management / Administration of large scale residential and commercial sites.
Professional Project Management certification will be an asset.
The successful candidate must be able to motivate Team Members, Contractors and the relevant
work force. Good communication, interpersonal and problem solving skills are essential.
Applications, including an up-to-date R sum , Telephone Contact and Salary Expectations,
must be submitted no later than 30 May, 2014 to:
THE RECRUITMENT OFFICER
CARIBBEAN HOUSING LIMITED
#17 MARAVAL ROAD
PORT OF SPAIN
Applications will be treated with the strictest confidentiality.
Unsuitable applications will not be acknowledged.
AGOSTINI INSURANCE BROKERS LIMITED
A leading Insurance Broker is seeking to recruit dynamic individuals to fill the
following vacant positions outlined below:
Responsible for managing the overall day-to-day functions of the Claims
Department, processing claims for corporate clients and liaising with Adjusters
and Government agencies.
BSc degree in Insurance & Risk Management, Business Administration,
Management or Finance, and / or a minimum of 5 years experience in a similar
capacity and / or ACII or similar qualification. Computer literate and must own a
vehicle in good working condition.
Assists the Claims Manager in coordinating the operations of the claims
department with respect to claim processing and liaising with Adjusters and
5 GCE / CXC passes including English and Mathematics, 2 GCE (A) Levels / CAPE
passes, AIC or Certificate in Insurance Practice, Sound Knowledge of the Elements
of Insurance with a minimum of 3 years' working experience in insurance claims.
Responsible for prompt processing and settlement of general insurance claims.
5 GCE / CXC passes with 2 years experience in the insurance industry.
Excellent oral communication skills, basic knowledge of general insurance and
must be computer literate.
Candidates must send applications no later than May 26th, 2014 and
The Human Resource Manager
Agostini Insurance Brokers Limited
119 Henry Street
Port of Spain
ness, challenge, decisiveness, per-
severance, drive, honesty, integrity,
pragmatism, sensitivity, structure,
teamwork, sharing, vitality, zeal.
3. What are your passions?
What do you most enjoy doing --
in your personal life and work life?
Think about the activities, inter-
ests, or conversational topics that
fascinate and energize you. Your
passions make you get out of bed
at 6 a.m. on a Saturday morning
or get you talking enthusiastically
with others. How do your passions
converge with what you are best
4. What are your top goals for
the next year, 2 years, and 5
Work on projecting what you
intend to accomplish so you can
put together a strategic action plan
to get there.
5. What are your top brand
What 3 or 4 adjectives best
describe the value you offer? What
words do you use to define your
personality? Once you pinpoint
what you feel are the right kinds
of words, it's a good idea to con-
sult a thesaurus to precisely nail
the exact words. Here are some
possibilities, but don't limit your-
self to these:
Collaborative, resilient, forward-
focused, risk-taking, connected,
international, visionary, diplomat-
ic, intuitive, precise, enterprising,
ethical, genuine, accessible.
6. What are your core strengths
or motivated skills?
In what functions and responsi-
bilities do you excel? For what
things are you the designated "go-
to" person? What gap would your
company be faced with if you left
suddenly? The possibilities are
endless, but here are a few sug-
Analyzing, collaborating, leading,
delegating, empowering others,
forecasting, crunching numbers,
anticipating risk, mentoring,
visioning, selling, innovating,
managing conflict, defining needs,
writing, listening, communicat-
7. Get feedback from those who
know you best -- at work, at
The true measure of your brand
is the reputation others hold of
you in their hearts and minds.
Notice how they introduce you to
others. Ask them what your top
brand attributes and core
strengths are. How does your self-
assessment jibe with their feed-
8. Do a SWOT analysis
(Strengths -- Weaknesses --
Opportunities -- Threats).
Strengths and weaknesses are
internal, and speak to your poten-
tial value to an employer. Oppor-
tunities and threats are external,
and help you foresee what you're
facing in next career steps.
SWOT is an invaluable personal
branding exercise that also helps
prepare you for interviewing and
future career growth and stabil-
9. Who is your target audience?
Determine where you want to fit
in (kind of job position and indus-
try). Learn what decision makers
in that field are looking for when
they're assessing candidates. Cre-
ate your personal brand messaging
around what keywords and con-
tent will attract them. Find out
where those decision makers hang
out, position yourself in front of
them, and capture their atten-
10. Who is your competition in
the marketplace and what
differentiates you from
What do the people competing
for the same jobs as you typically
have to offer? What is it about
you that makes you the best hiring
choice? What added value do you
bring to the table that no one else
The work involved in uncovering
and defining your personal brand
may seem daunting, but your
efforts will benefit you immea-
surably. In job search, defining
and communicating your personal
brand can help pre-qualify you as
a good fit and strategically position
you to land your next great gig
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