Home' Trinidad and Tobago Guardian : May 20th 2014 Contents B6
Guardian www.guardian.co.tt Tuesday, May 20, 2014
INNOVATIVE WEBSITE SERVICES REQUIRED
DYKON Developments is requesting proposals for website
services for its client Bank Employees' Credit Union
(www.becuonline.com), as follows:
1. Global relevant standard and innovative website
for a financial institution.
2. Professional design that allows the Marketing and
ICT team to easily update website content, using
Dreamweaver, or a Content Management
System, such as WordPress or Joomla.
3. Implementation, development, and support of the
website with a view towards business continuity
and site security.
4. Documentation to include a site map and listing of
all technologies utilised in the development of the site.
The detailed RFP can be downloaded from the website
Proposals must be emailed to DYKON Developments on
or before May 26, 2014.
DYKON Developments Caribbean Limited
P.O. Box 1722
Misconceptions abound about per-
sonal branding, and what actually
goes into a brand statement. Your per-
sonal brand statement is not an ane-
mic job description stringing together
your functional areas of expertise.
Instead, it represents your promise of
value to your next employer, and it
should generate chemistry.
Understand first that we all already
have a personal brand or reputation.
Everyone is known for their own unique
set of attributes, strengths, and passions
that drives them at work and in life.
Maybe you haven t thought about the
defining characteristics that differentiate
you from everyone else?
To put your brand to work for you
in your job search, you ll need to pull
together all the pieces that make up
your value proposition in the market-
place. A vibrant personal brand state-
ment makes it that much easier for
those assessing you to get an indication
of whether you will be a good fit for
Answer these questions:
Here are some questions to help
prompt you to uncover and craft a crys-
tal clear personal brand message that
will resonate with your target audience.
Take the time to dig deep when you re
working on them:
1. What are you most passionate
about? What do you care deeply
Think about the activities, interests,
situations, and challenges that fascinate
or excite you and energize you. Your
passions are the things you can t wait
to get to each day and feel cheated
when you don t get the opportunity to
do them. How do your passions con-
verge with what you are best at doing
and the value you offer your next com-
sonal attributes -- the things that
define how you make things hap-
Think about how those around you
(at work and elsewhere) describe you.
Ask them for feedback about these
things. To give you an idea, here are
some possible attributes, but don t limit
yourself to these: Collaborative,
resourceful, flexible, forward-thinking,
risk-taking, connected, visionary, diplo-
matic, intuitive, precise, enterprising,
ethical, genuine, accessible.
3. What are your 3 or 4 greatest
strengths or top motivated skills
(things you love doing) that have
benefitted your companies/em-
Again, think about what those around
you say about you. How do they intro-
duce you to others? Here are some pos-
sible areas of strength: Identifying prob-
lems, seeing the details, leading,
delegating, performing analysis, fact
finding, crunching numbers, anticipat-
ing risk, motivating, mentoring, inno-
vating, managing conflict, writing, lis-
4. What differentiates you from
your competition for your next
job? What do you have to
offer that no one else does?
A client of mine, who is the CEO
of a thriving home decor manu-
facturer and distributor, identified
a sense of humor as his top per-
sonal brand attribute. He relied on
his engaging sense of humor to
unify teams, make things happen,
and calm fiery situations. He knew
this trait was a critical part of his
Here s how he and I brought it
all together in his personal brand
"A focused and determined
business leader, I offer the entre-
preneurial stamina and wisdom to
drive bottom line growth and
lucrative business, inspire employ-
ees to peak performance, and cul-
tivate profitable business relation-
ships built on respect, loyalty, and
trust. My easy-going sense of
humor has been a defining man-
agement strategy to bring out the
best in everyone, instill pride, and
mobilize them to make their com-
pany the best in the industry."
Your personal brand statement
should become part of your online
and offline career marketing com-
munications -- at the top of your
resume or career bio and in your
online profiles. And don t forget
to brand-charge your email sig-
nature by including an abbreviated
version as a tagline.
Spend some time uncovering
your personal brand. Have the
courage to embrace the things that
make you unique. What differen-
tiates you from your peers is exact-
ly the message that will hit home
with the decision makers you re
trying to influence.
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