Home' Trinidad and Tobago Guardian : May 22nd 2014 Contents MIAMI---The Caribbean Tourism Development
Company (CTDC) s Web site
CaribbeanTravel.com is making significant
strides in promoting the region to the world.
Meeting in Miami this month, the CTDC board
learned that 28 per cent of visitors to its consumer
Website took the next steps and were tracked as
leads, either to the destination or to specific
hotels or tourism business websites.
"These early wins are encouraging as we ramp
up," said Beverly Nicolson Doty, co-chairman of
the board, "and we look forward to more suc-
cesses as our strategic development unfolds."
The CTDC is a co-operative marketing and
business development initiative of the inter-gov-
ernmental Caribbean Tourism Organisation (CTO)
and the private sector driven Caribbean Hotel
and Tourism Association (CHTA).
Board members were also encouraged to learn
that 100 per cent of CTO destination members
are listed on CaribbeanTravel.com with more
than 600 CHTA members on the site.
"We will be encouraging members and non-
members alike to sign onto the website, taking
advantage of their free 180-day listing, and to
remain engaged by regularly updating their infor-
mation which adds rich content to the site," said
Richard Doumeng, CHTA President and co-
chairman of the CTDC.
To more widely spread the delights of the
region the board urged more use of social media
to identify influencers to support and guide traffic
to the site and were additionally asked to identify
"low, to no, cost" ways and means to promote
a united Caribbean message.
"Ensuring the sustainability for Caribbean
destinations and tourism businesses was high
on the agenda as was the development and deliv-
ery of services and products to our membership,"
said Nicholson-Doty, who also serves as CTO
chairman and Commissioner of Tourism of the
United States Virgin Islands.
She also called for closer collaboration between
CTO and CHTA at consumer events to expand
the region s exposure, to share resources, and to
identify funding opportunities.
As well as encouraging tourism-related stake-
holders, delegates concurred on the need to
engage the Diaspora and Caribbean residents to
promote CaribbeanTravel.com and to enlist
Caribbean celebrities as voices of the region and
promoters of the site. Delegates also agreed on
strategies for business development and attracting
additional funding to deliver the mandate of the
The creation of a monthly radio programme
was seen as a valuable tool for updating the
Caribbean and its Diaspora communities on what
the CTDC is doing to promote tourism and how
this impacts each resident personally.
Also discussed was the feasibility of a Caribbean
festival to highlight the region s music, art, cuisine,
and literature within the region as well as to the
US and Canada.
Thursday, May 22, 2014 www.guardian.co.tt Guardian
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CTDC board members in Miami earlier this month: From left, Neil Walters CTO's director of Finance and
resource manager; Tourism consultant Warren Binder; Karolin Troubetzkoy, president of the St. Lucia
Hotel and Tourism Association and third vice president of CHTA; CHTA Director General and CEO
Jeffrey S. Vasser; CTO chairman Beverly Nicholson-Doty, Commissioner of Tourism of the United States
Virgin Islands; CHTA president Richard J. Doumeng; Bahamas Minister of Tourism Obie Wilchcombe;
Lisa Hamilton, president of the United States Virgin Islands Hotel and Tourism Association; CTO
Secretary General Hugh Riley; and Emil Lee, CHTA President-elect and St. Maarten hotelier.
Australian company says it
plans to open a large-scale gold
mine in the South American
country of Guyana this year.
Perth-based Troy Resources
Limited said Wednesday it
plans to produce an initial
90,000 ounces (2.6 million
grammes) of gold a year.
Mining Minister Robert Per-
saud said the company expects
to invest about US$90 million
to develop the mine and that
it already has imported a US$5
million grinding mill. The mine
would open in Guyana s north-
west Cuyuni region and would
employ about 500 workers.
Gold is Guyana s main
export and generated nearly
US$1 billion in revenue last
year. However, Persaud said he
expects that number to drop
this year because of weaker
Progress on Caribbean tourism marketing
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