Home' Trinidad and Tobago Guardian : July 22nd 2014 Contents A59
Tuesday, July 22, 2014 www.guardian.co.tt Guardian
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The longer you are involved in sport
the more you come to understand that
a lot of what takes place is more show
than substance. However, never
underestimate the power of a good
show. It s the age old attraction of the
The frustrating challenge is always
to not get distracted by the show and
remain focused on the reality of what
goes on behind the show and in spite
of the show.
Most people fall for the razzmatazz
so it s never easy to get people to pay
attention to the things that need to
happen when the circus moves on and
out of town.
One can come across like a spoil
sport when trying to keep the focus on
the things that are important.
National sport organisations have to
better understand their individual and
joint interests and objectives in order
to develop a shared vision for sustain-
able success and development.
Strengthening national sport organ-
isation s capacity to deliver on its pro-
grammes remain a pressing and urgent
The need for national sport organ-
isations to instigate consensus building,
policy dialogue, co-operation and
capacity building is always present.
In the face of rising levels of inequal-
ity and concerns about resource scarcity,
the existing sport governance system
is creaking. But the truth is that there
are people who depend on the inad-
equate system to retain their relevance.
Getting distracted provides oppor-
tunity for those who are only in it for
themselves to have a field day.
The truth can t hide. There is no
escaping the fact.
Change will not come unless there
is a change in the way we go about
administering and managing sport.
This is not about forcing any par-
ticular ideology down anyone s throat.
But there will be a better understanding
if those who care about sport and not
about what sport can do for them
spread the message.
Recently I heard a discussion about
sport---it was eloquent and well-artic-
ulated. But the question that wasn t
answered was a simple one---what ben-
efit is there for the athletes and the
sustainable development of sport?
Over the years sport has suffered at
the hands, heart and minds of those
who preached a good sermon but in
the end the question---how it benefited
the athletes and the sustainable devel-
opment of sport remained unanswered.
product. A successful brand is an icon
and a powerful expression of elements
of character or culture.
If everyone involved in sport con-
tinuously ask themselves what value
do I bring to what I do, one may indeed
find a purpose. What is the purpose?
If in asking yourself those or similar
questions you realise that you can t
answer other than to discover that the
only beneficiary or the main beneficiary
is yourself then it is important to spend
some time reflecting.
Making a positive difference demands
a purpose beyond selfishness.
Those who at the end of the day are
only in sport for themselves will be
found out. Sport provides the oppor-
tunity to make a positive difference.
Why use that opportunity for doing
the wrong thing?
Putting the cause of the athletes and
the sustainable development of sport
first should be the priority.
We have any number of examples of
what happens when personal objectives
and goals are higher up the value chain
than the athletes.
When the circus and show leaves
town, is the athletes and the sport better
or worse off?
The young people involved in sport
---those who participate for the love of
sport, those who seek to take their
talent and potential to the highest level
possible deserve to be served with
integrity, honesty and sincerity.
Those who betray our athletes and
sport s trust should be ashamed of
• Brian Lewis is the President of the
T&T Olympic Committee. The views
expressed are not necessarily those
of the Olympic Committee.
branding of sport
A successful brand is an icon and a powerful expression of elements of character
THINGS THAT MATTER
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