Home' Trinidad and Tobago Guardian : July 27th 2014 Contents JULY 27 • 2014 www.guardian.co.tt SUNDAY BUSINESS GUARDIAN
COMMENTARY | SBG17
My boyfriend and I were
celebrating my new job
at our favourite restau-
rant and he had just pre-
sented me with a beau-
tifully wrapped gift box.
He insisted I open it immediately, and when
I did, I was overwhelmed to discover it con-
tained a Samsung S5 (worth over $6000).
"I knew you were frustrated with the old
piece of junk that you were using and decided
to give you an upgrade," Larry said with a
smile. "You deserve the best, Rita, and that
is what I got you."
I was really touched by what he said as well
as the gift since I had not realised he was
paying attention to my complaints about the
phone I currently had. I gave him a big hug
and jokingly said "thanks for the lovely gift
Larry, maybe I will keep you around after all."
Three days later...
As I started transferring my contact infor-
mation to the new phone and using some of
the features that it contained, I started having
second thoughts about it. I had become com-
fortable with the phone that I had bought
when I first started working 10 years ago and
realised that using a smartphone like the S5
would take some getting used to.
While I loved the camera on the S5, I felt
that it was a little too big for my hands and
not as easy to fit in my purse. Many of my
friends at my previous job had been raving
about the Apple iPhone5 and the cool apps
that the phone had. Over the past few months
I had secretly begun reading reviews about
the iPhone online and had made up my mind
to buy one when I received my first paycheck
at my new job.
While the iPhone seemed like a better fit
for me and the FaceTime feature would allow
me to easily stay in touch with friends at my
previous job, the S5 was an expensive gift from
a special person in my life.
Five days later...
I was really starting to dislike the S5.
At first, I thought it was because of the size
but I had gotten used to that rather quickly.
The truth is I wanted an iPhone.
While the S5 had a lot of great features, the
iPhone5S was one of the best reviewed phones
on the market and the two phones were very
similar in terms of price.
What it boiled down to was that I really
wanted the iPhone, not the S5. This was not
a decision based on features. If I returned the
S5 and bought an iPhone I knew Larry would
be hurt and disappointed that I did not like
his generous gift.
He also considered himself to be somewhat
of a technology guru and had been raving
about the features of the S5 as compared to
the iPhone. Changing phones would also bruise
his ego. If I said nothing he would never know
that I preferred the iPhone and his feelings
would not be hurt. On the other hand, I knew
I would be happier if I had an iPhone and if
I kept the phone he gave me I would have to
wait another two years before the contract
with the service provider expired and I could
get the phone I really wanted.
Seven days later...
I had called the service provider where Larry
had bought the phone and enquired from the
customer service representative whether it
was possible to exchange the Samsung S5 for
After checking with a manager, she had
confirmed that it was possible to do so within
the first week after purchasing the phone for
a small fee but no exchanges would be possible
after that period had passed. I would also have
to walk with an original receipt for the phone
and go to the branch where it was bought to
conduct the transaction.
Fortunately, Larry had purchased the phone
in a mall which was not far from my current
job and had given me the receipt for the phone
so I could return it for repairs if there was a
When I checked the receipt, I realised that
this was the last day that an exchange was
possible so I needed to make a decision right
I tried calling Larry but my calls went right
to voicemail and I knew that due to his busy
schedule I might not be able to reach him
before the store closed.
I had avoided raising the issue with him in
hopes that my desire for the iPhone would
disappear but it had not and now it seemed
I had run out of time to make a decision.
No matter what I did it seemed like I would
end up with feelings of regret. I needed to
choose the course of action that would min-
imise my regret.
1. What is the dilemma that
2. Which decision (keeping or
exchanging her phone) will
minimise her regret?
Consumer choice and regret
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