Home' Trinidad and Tobago Guardian : August 19th 2014 Contents A31
Tuesday, August 19, 2014 www.guardian.co.tt Guardian
This workshop will include the following content:
• The competitive environment,
• Aligning Social Media Strategy with Business Strategy,
• Engaging the business model,
• Creating your value proposition,
• Building your brand via social media,
• Customer decision journey,
• Consumer engagement techniques,
• The role of social media in your organization & lots more
Professionals who may benefit from this Workshop
This workshop can benefit a wide range of professionals
like Marketing Professionals, Brand Managers, Business
Owners and anyone interested in creating a competitive
advantage using social media.
Location and Dates
SAM North Campus
Saturday 6th & Sunday 7th September 2014
9:00am - 3:30pm
1-3 McCarthy Street, St. Augustine.
(868) 662-7811, 663-6681 fax: 645-5613
SAM South Campus
Saturday 13th & Sunday 14th September 2014
9:00am - 3:30pm
#17-25 Blanche Fraser Street,San Fernando
(868) 653-1064 fax: (868) 653-5937
The cost of this workshop is TT$2,500. and includes all
training material, certificate of participation and meals. 10%
discount will be given to current students and alumni who
wish to do this programme. 10% Discount to all current &
past SAM students.
ASK ABOUT HOW YOU CAN ACCESS THIS
WORKSHOP FOR FREE! REGISTER NOW!
DEVELOPING THE SOCIAL MEDIA STRATEGY WORKSHOP
Align | Deploy | Engage
DEVELOPING THE SOCIAL
MEDIA STRATEGY WORKSHOP
Robin Williams is dead. There. It s said.
I did not know the man, and even though he gave
of himself in an abundance of riches in every medium
he touched, I never confused those pleasures with any
sense that I understood who he was.
At least part of that is because of Anthony Seyjagat,
a talented physical actor, mime (of all things), and an
Anthony did tradi-
tional mime perform-
ances, but then he took
it to another level in a
seriously disturbing suite
of pieces performed at
Raymond Choo Kong s
The Space at Bretton
Even after I d begun wandering away from my ten-
year flirtation with the local theatrical community, he
kept in touch, constantly trying to get me involved
with one project or another.
During that time, he also tried hard to mend a rift
I d managed to engineer with Choo Kong some years
After Anthony abruptly committed suicide, it became
clear that he had spent weeks calling and visiting
people having, what we all realised in retrospect at
his wake, were not pleasant, out-of-the-blue chats
but final conversations.
I was angry after I d heard the news of his passing
and when I was asked to speak at his funeral, I said
so. Ultimately, we didn t know Anthony Seyjagat at
all.When I heard that Robin Williams was dead, most
likely by his own hand, I didn t think of Mrs Doubtfire
or the Genie.
I thought of Anthony perched on a thin ledge, braced
against a second-storey wall, for a promotional photo
for the Baggasse Company s Children s Storyworld.
I also thought of the unkempt bush around the rec-
tangular mound in an Arima cemetery the last time
I visited his grave two decades ago.
Creating is hard. It s so much easier to do work that
passes muster than it is to do something that challenges
or even defies expectations.
Being funny is hard. You can t really be funny
without being a bit wicked and the best humour is
downright nasty. Every joke has a butt and it s often
It s impossible to create anything of any value without
leaving some skin behind, and good comedy demands
a regular pound of flesh from its author.
In a country with a distinctly immature funny bone,
satire gets treated like gospel truth and bawdy fun
rules. Happiness isn t a default for most of humanity.
It s something precious that must be continuously
earned. I experience it as a frisson of pleasure on occa-
sion, like a cool breeze aberrantly wafting through a
stifling and damp mineshaft.
There is a price for seeing the world as it is, and
the fee rises as you choose to share that understanding
with increasing honesty.
People who do so tend to self-medicate, either to
blunt their perceptions or worse, the consequences
of expressing them.
There s an old joke told about the protagonist of
the opera I, Pagliacci that s retold with brusque irony
in Alan Moore s Watchmen (http://ow.ly/ApKQV), a
bit of harsh wit that hearkens to the final line of the
opera, "La commedia è finita!"
Of all those who dare to return with dispatches
from the front lines of reality, funny people are the
ones most at risk, because the reality they mine ruth-
lessly is often their own.
If art is truth reinterpreted, then the best comedy
is the most dangerous of funhouse mirrors, the reflec-
tion that is both honest and surreal, the guffaw that
catches in the throat sourly.
Anthony Seyjagat photographed in costume,
1990. PHOTO: MARK LYNDERSAY
In a country with a distinctly
immature funny bone, satire gets
treated like gospel truth and
bawdy fun rules. Happiness isn't a
default for most of humanity. It's
something precious that must be
continuously earned. I experience
it as a frisson of pleasure on
occasion, like a cool breeze
aberrantly wafting through a
stifling and damp mineshaft.
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